Sr.ProductManager,Prime

US Prime is seeking an experienced and accomplished Senior Product Manager to lead the Prime Young Adult program. Amazon Prime was launched in the US in 2005 as a subscription service and has since evolved to serve diverse member cohorts with varying needs and preferences. We have successfully grown our membership base across different demographics, segments and life stages and are seeking a seasoned product manager who can lead the Prime Young Adult program. In this role, you will lead the Prime Young Adult program which was relaunched June 2025 with a new limited time exclusive 5% cash back benefit for members across Beauty, Apparel, Health and Personal Care, Electronics, and Personal Computers, in addition to a discounted membership. As the product lead for the program, you are responsible for developing and executing segment specific strategies that will enable us to grow the size and engagement of these customers in the US. You will partner with consumer insights and BI to identify this segment and understand their unique needs and create and deploy specific plans to acquire and/or engage these customers. You will create a suite of metrics to track and optimize the impact of our targeted offerings on Prime membership growth and engagement for these cohorts. You will work with WW Prime and North American Stores Marketing and Technology teams to develop the products required to deliver personalized experiences to drive acquisition and retention. You will partner with US Prime marketing to develop annual and quarterly product strategies and go-to-market plans for reaching and engaging specific member cohorts. You will work with data scientists to develop targeting and our ability to measure the impact of segment-specific initiatives on member acquisition and retention. The ideal candidate will have demonstrated success leading product roadmaps and managing complex product deliverables across a wide variety of functional stakeholders. You will have experience devel