AVIV Group
Tech / AI / Software
Sr.Pricing&MonetizationManagerGermany(f/m/d)
Neural analysis suggests this role is
optimal for mid candidates.
“Sr. Pricing & Monetization Manager Germany (f/m/d) at AVIV Group. Skills: Pricing, Monetization, Revenue Strategy, Marketplace Dynamics, Subscription Models, Data-Driven Pricing, Experimentation, Cross-Functional Leadership. End-to-end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams.. Create and implement a holistic monetization strategy.”
What You'll Achieve.
profitable, scalable, and sustainable pricing; maximizes value creation; protecting customer lifetime value; minimizing churn; ARPA, MRR growth, net retention, churn, margin impact; revenue uplift, churn reduction, and pricing innovation; revenue, retention, churn, and customer value perception
Industry & Context.
Strategic systems thinker with ability to connect customer behavior, product value, and revenue outcomes.; analytical and modelling fluent with both quantitative rigor and commercial intuition.; Pragmatic and execution-focused: can translate strategy into field-ready commercial actions.; Comfortable with risk, experimentation, and challenging legacy models.
What They're Looking For.
Must Have
More than 5 years of pricing, monetization, or revenue strategy experience in classifieds, marketplaces, SaaS, or subscription businesses., Deep expertise in dynamic pricing, value-based pricing, segmentation, experimentation, and modelling., Proven experience owning monetization in a high-inventory, high-liquidity marketplace environment., background working cross-functionally with Product, Data Science, Sales, and Finance., Experience developing and scaling subscription models and add-on monetization., Clear track record of revenue uplift, churn reduction, and pricing innovation.
Nice to Have
Fluent in German and experience in European or multi-country contexts preferred.
What You'll Do.
End-to-end owner of Immowelt’s monetization strategy across subscriptions
dynamic pricing models
and new revenue streams.
Create and implement a holistic monetization strategy.
and scale data-driven pricing models.
Drive continual optimization through experimentation
and commercial performance data.
Build alignment across Sales
and GTM to ensure pricing strategy translates into measurable business results.
Build a 12 - 36 month monetization roadmap.
Oversee the pricing performance KPIs: ARPA
Develop dynamic pricing models leveraging liquidity
and customer cohort behavior.
and value-based pricing across agency
and pro customer types.
Identify weak spots in the portfolio and design corrective monetization plays.
Lead evolution of subscription models.
Partner with Product & Data Science to refine feature- vs. usage-based monetization
Own pricing governance for new business lines
Build a scientific experimentation framework (A tests
Monitor customer cohorts and predict churn risk
integrating early-warning pricing triggers.
Translate insights into rapid iterations of pricing
Partner with Sales leadership to ensure pricing lands clearly and credibly.
and performance dashboards.
Collaborate with Finance on forecasting
and revenue modelling.
Act as the German advocate in Group pricing councils
influencing platform-wide monetization evolution.
Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
Manage cross-functional OKRs linked to revenue
and customer value perception.
How You'll Work.
Team & Collaboration
Build alignment across Sales, Product, Finance, and GTM.; Partner with Product & Data Science.; Partner with Sales leadership.; Collaborate with Finance.; Act as the German advocate in Group pricing councils.; Run monthly Pricing reviews with leadership stakeholders.
Communication Scope
Excellent communicator, able to influence at C-level and drive alignment across complex organisations.
Process & Methodology
Build a 12 - 36 month monetization roadmap, Manage cross-functional OKRs
Full Job Description
AVIV is Europe's largest real estate tech company owned by one of the best private equity investors, KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany and Belgium. AVIV teams in Germany are fully in charge of a large part of our business - 31% of our revenue is generated from the well established local brand [immowelt.de](http://immowelt.de), the Top 2 real estate portal for estimation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, over 320k listings, and 168m € revenue in 2023. Mission of the Role As Sr. Pricing & Monetization Manager (f/m/d) Germany you will be the end-to-end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. Together with your stakeholders you will build the framework for profitable, scalable, and sustainable pricing , ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn. The mission is to: * Create and implement a holistic monetization strategy covering both areas where Immowelt leads the market and areas where it is structurally weaker. * Design, test, and scale data-driven pricing models that reflect liquidity, demand, segment value, and customer economics. * Drive continual optimization through experimentation, behavioral insights, and commercial performance data. * Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results. Key Responsibilities Pricing Strategy & P&L Impact * Build a 12 - 36 month monetization roadmap aligned with Germany’s strategy and Group pricing architecture. * Oversee the pricing performance KPIs : ARPA, MRR growth, net retention, churn, margin impact. * Develop dynamic pricing models leveraging liq
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