Company
SaaS
Sr.PerformanceMarketingManager(PaidSearch)
Neural analysis suggests this role is
optimal for Manager candidates.
“Sr. Performance Marketing Manager (Paid Search). Skills: Paid search, Performance marketing, AI-driven acquisition. Own paid search strategy. Execute paid search strategy”
What You'll Achieve.
Improve conversion rates; Link spend to signups; Link spend to activation; Link spend to paid conversion outcomes
Industry & Context.
Analyze performance; Derive actionable insights
What They're Looking For.
Must Have
6+ years paid search experience, Deep hands-on expertise Google Ads, Deep hands-on expertise Microsoft Ads, Manage $1M+ annual paid search budgets, B2B SaaS or PLG environment experience, High-volume acquisition models experience, Freemium acquisition models experience, Product-led growth acquisition models experience, Advanced analytical skills, Build funnels independently, Analyze performance independently, Derive actionable insights independently, Copywriting skills, Creative testing skills, Optimize ad performance, Optimize landing page performance, Solid understanding attribution models, Familiarity with evolving AI-powered search, Familiarity with conversational engines, Familiarity with answer engines, Communication skills
Nice to Have
Bachelor’s degree in Marketing, Bachelor’s degree in Business, Bachelor’s degree in Economics, Bachelor’s degree in Statistics, Certifications in Google Ads, Certifications in Microsoft Ads
What You'll Do.
Own paid search strategy
Execute paid search strategy
Manage multi-million dollar budget
Optimize multi-million dollar budget
Develop landing page experiments
Develop performance measurement frameworks
Identify new acquisition channels
Test new acquisition channels
Manage external partners
Manage platform relationships
Forecast performance outcomes
Contribute to marketing business reviews
Contribute to reporting cycles
How You'll Work.
Team & Collaboration
Partner with creative teams; Partner with lifecycle teams; Manage Google representatives; Manage Microsoft representatives; Manage agencies
Communication Scope
Articulate performance insights; Articulate recommendations
Full Job Description
## Accountabilities Own end-to-end paid search strategy and execution across Google Ads, Microsoft Ads, and emerging AI-based search platforms. Manage and optimize a multi-million-dollar annual budget with responsibility for signup volume, CAC, and conversion performance. Build, structure, and continuously refine campaigns including keyword strategy, bidding approaches, match types, and negative keyword management. Partner with creative and lifecycle teams to develop ad copy, RSAs, extensions, and landing page experiments to improve conversion rates. Develop performance measurement frameworks linking spend to signups, activation, and paid conversion outcomes. Identify and test new paid search and AI-driven acquisition channels as the search ecosystem evolves. Manage external partners and platform relationships, including Google and Microsoft representatives and agencies. Forecast spend and performance outcomes and contribute to marketing business reviews and reporting cycles. Requirements: 6+ years of paid search experience with deep hands-on expertise in Google Ads and Microsoft Ads. Proven experience managing $1M+ annual paid search budgets in a B2B SaaS or PLG environment. Strong background in high-volume, freemium, or product-led growth acquisition models. Advanced analytical skills with experience using GA4, Looker, Tableau, BigQuery, and Excel or similar tools. Ability to independently build funnels, analyze performance, and derive actionable insights without heavy dependency on analytics teams. Strong copywriting and creative testing skills with experience optimizing ad and landing page performance. Solid understanding of attribution models and their limitations (last-click, data-driven, MMM). Familiarity with evolving AI-powered search placements and trends in conversational and answer engines. Strong communication skills with the ability to clearly articulate performance insights and recommendations. Bachelor’s degree in Marketing, Business, Economics, Stat
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