LendingClub
Finance / FinServ
SrPerformanceMarketingManager,PaidDigital
“Sr Performance Marketing Manager, Paid Digital at LendingClub. Skills: Paid Search, Paid Social, Display campaigns, performance marketing, growth marketing, digital marketing. Own and manage Paid Search, Paid Social, and Display campaigns for the Personal Loans product. Partner with agency and analytics teams to optimize performance across additional channels, including Direct Mail, Affiliates/Partners, Email, and Cross-Sell initiatives”
What You'll Achieve.
drive new customer acquisition across paid digital channels; optimize and scale programs across paid search, paid social, and display; drive measurable business outcomes; improve conversion and ROI
Industry & Context.
Deep analytical orientation with the ability to synthesize data into insights and KPIs; proactively identifying opportunities to improve efficiency and scale; Translate performance data into actionable insights and strategic recommendations
Primarily PT, flexibility working across time zones when necessary, As needed travel to LendingClub offices and/or other locations, as needed
What They're Looking For.
Must Have
6+ years of experience in performance, growth, or digital marketing roles, hands-on experience with platforms such as Google Ads, DV360, The Trade Desk, Meta, and YouTube, Deep analytical orientation with the ability to synthesize data into insights and KPIs, Experience managing agency relationships or working closely with performance marketing partners, Familiarity with marketing analytics platforms and marketing technology, including tracking mechanisms such as cookies, pixels, and UTMs, communication skills with the ability to influence cross-functional stakeholders, High attention to detail with organizational skills and ability to manage multiple priorities, Bachelor’s degree in a related or equivalent work experience
Nice to Have
SQL experience a plus
What You'll Do.
Own and manage Paid Search
and Display campaigns for the Personal Loans product
Partner with agency and analytics teams to optimize performance across additional channels
including Direct Mail
and Cross-Sell initiatives
and monthly performance trends
proactively identifying opportunities to improve efficiency and scale
Translate performance data into actionable insights and strategic recommendations for senior leadership
Lead creative and landing page testing initiatives to improve conversion and ROI
Collaborate cross-functionally with Legal
and Analytics to launch and scale new initiatives
Manage campaign execution from planning through launch and optimization
ensuring timelines and business goals are met
How You'll Work.
Team & Collaboration
Partner closely with the Director of Performance Marketing; Partner with agency and analytics teams; Collaborate cross-functionally with Legal, Product, Operations, Finance, and Analytics
Communication Scope
communication skills with the ability to influence cross-functional stakeholders
Process & Methodology
Manage campaign execution from planning through launch and optimization, ensuring timelines and business goals are met, High attention to detail with organizational skills and ability to manage multiple priorities
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