Coupa
Operations
Sr.P&TOperationsAnalyst,ProductAdoption
Neural analysis suggests this role is
optimal for Mid-Senior candidates.
“Sr. P&T Operations Analyst, Product Adoption at Coupa. Skills: Product adoption, Data analysis, Customer success. Define the "Golden Workflow". Map user path to "first value"”
What You'll Achieve.
Maximize Return on Product Investment; Improve operating margins; Ensure 100% visibility into user behavior; Drive decisions to improve features; Drive decisions to pivot features; Drive decisions to deprecate features; Connect feature adoption to business outcomes; Drive roadmap prioritization with usage data
Industry & Context.
Friction identification; Data analysis; Actionable insights
What They're Looking For.
Must Have
3+ years in Product Ops, 3+ years Customer Success Operations, 3+ years Product Management, Power-user experience with Product Analytics, Power-user experience with Digital Adoption Platforms, Ability to read/write basic SQL, Understand event-tracking schemas, Flexibility to work to U.S timezone 3 days per week
Nice to Have
Pendo experience, Mixpanel experience, Amplitude experience, Gainsight PX experience
What You'll Do.
Define the "Golden Workflow"
Map user path to "first value"
Map user path to long-term stickiness
Own the creation of the Adoption Brief
Establish value hypotheses
Establish customer segmentation
Establish adoption strategy
Establish adoption signals
Work with Engineering on instrumentation
Work with Product Analytics on instrumentation
Ensure features are tagged before launch
Ensure features are instrumented before launch
Partner with Marketing on enablement
Partner with Customer Success on enablement
Translate adoption criteria into nudges
Translate adoption criteria into tutorials
Translate adoption criteria into outreach playbooks
Design automated onboarding sequences
Monitor automated onboarding sequences
Analyze telemetry data for drop-offs
Distinguish UX friction
Distinguish Value friction
Lead the Post-Launch Review
Transform data into actionable insights
Drive decisions to improve features
Drive decisions to pivot features
Drive decisions to deprecate features
Validate product investment decisions
Incorporate product investment decisions
Connect feature adoption to business outcomes
Connect feature adoption to NRR
Connect feature adoption to TTV
Connect feature adoption to cross-sell
Connect feature adoption to upsell
Design processes to capture qualitative feedback
Maintain processes to capture qualitative feedback
Package insights into scalable reports
Establish governed framework for telemetry data
Democratize telemetry insights
Drive roadmap prioritization with usage data
How You'll Work.
Team & Collaboration
Collaborate with PMs; Partner with Marketing; Partner with Customer Success; Work with Engineering; Work with Product Analytics
Communication Scope
Data storytelling
Process & Methodology
Roadmap prioritization
Full Job Description
## Description Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Why join Coupa? 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. The Impact of a Sr. P&T Operations Analyst, Product Adoption at Coupa: The Sr. P&T Operations Analyst, Product Adoption ensures the R&D budget isn't wasted on "dark features" that no one uses. By embedding adoption thinking into the start of the requirements process, you maximize the Return on Product Investment. You are the guardian of the customer experience, identifying configuration barriers, training gaps, and integration dependencies before they turn into churn. ## What You’ll Do Strategic Planning & The Adoption Brief Define the "Golden Workflow": Collaborate with PMs during the design phase to map the ideal user path to "first value" and long-term stickiness. Architect Adoption Briefs: Own the creation of the Adoption Brief, establishing value hypotheses, customer segmentation, adoption strategy, and the "signals" that indicate a user has successfully adopted a feature. Instrumentation Strategy: Work with Engineering and Product Analytics to ensure
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