Baxter
Healthcare
SrMgr,Product
Neural analysis suggests this role is
optimal for Manager candidates.
“Sr Mgr, Product at Baxter. Skills: Marketing program management, Product commercialization, Marketing strategy execution. Develop marketing program for product introduction. Manage marketing program for product commercialization”
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
5 years marketing/sales experience, 3+ years hands-on marketing experience, Fluent in English and Mandarin
Nice to Have
Master degree preferred
What You'll Do.
Develop marketing program for product introduction
Manage marketing program for product commercialization
Implement strategic plans for product line
Implement tactical plans for product line
Manage day-to-day product operations
Manage product programs
Manage promotional materials
Track competitive activity
Develop marketing strategy
Develop execution plans
Promote assigned product branding
Support premium pricing strategy
Ensure execution of marketing plans
Coordinate with other departments
Ensure timely support
Ensure efficient marketing operation
Facilitate new product availability analysis
Facilitate pre-launch operation
Facilitate after launch operation
Build professional relationships
Build partnerships with key customers
Build partnerships with hospital managers
Build partnerships with associations
Build partnerships with government officials
Facilitate marketing communication
Facilitate local market communication
Facilitate regional GBU communication
How You'll Work.
Team & Collaboration
Work with sales team; Work with cross function members; Coordinate with other departments; Facilitate marketing communication
Communication Scope
Presentation skills
Full Job Description
**This is where** your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. ** _Roles and responsibilities:_** * Responsible for developing and managing the marketing program for the successful introduction and commercialization of the Infusion Therapies and Platforms (ITP) product line in Taiwan. This includes developing and implementing strategic and tactical plans for the assigned product line. Primary focus is on the day-to-day management of the assigned product, including programs, promotional materials, tracking and managing competitive activity etc. (75%). Main Therapeutic areas: Infection, ER, and Chemotherapy using Infusion Systems, Pharma products To develop marketing strategy and execution plans to promote assigned product/branding and support premium pricing strategy To work closely with sales team and other cross function members to ensure the execution of marketing plans, while it’s in compliance with company policy and external regulations To coordinate with other departments to ensure the timely support obtaining and efficient marketing operation To facilitate new product availability analysis, pre-launch and after launch operation To track market profile: customer information, market news/information, health care policy, competitors, etc * To build professional
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