Everpure

tech

Sr.Martech&DataPlatformLead

$168–252k Santa Clara, California, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Sr. Martech & Data Platform Lead at Everpure. Skills: CDP strategy, MarTech infrastructure, Data Strategy, Cross-Functional Leadership, Analytical Problem Solving. Architecting and scaling our Customer Data Platform (CDP) strategy to maximize global revenue impact. Serve as the premier subject matter expert, guiding cross-functional execution and transforming fragmented data into high-performance audience intelligence”

What You'll Achieve.

maximize global revenue impact; transforming fragmented data into high-performance audience intelligence; advanced personalization engines that directly fuel pipeline growth and marketing ROI; ensure every customer interaction is powered by precise, real-time data insights; seamless flow of intelligence across the Everpure Platform; measure marketing effectiveness; enable high-precision targeting; ensuring data integrity across account hierarchies and lead-to-account matching; optimize media tactics and campaign performance with speed and agility

Industry & Context.

tech
Problems you'll solve

Analytical Problem Solving; Exceptional capability in marketing analytics and data governance, with a focus on building actionable frameworks for audience intelligence and measurable business outcomes

Eligibility Requirements

expected to work from the Santa Clara office

What They're Looking For.

Must Have

Expert CDP Architecture, Deep technical mastery in designing and executing composable CDPs and MarTech infrastructure (Salesforce, Marketo, Snowflake) within a global B2B enterprise environment, Advanced Data Strategy, Proven success in designing complex data flows, managing identity resolution, and translating data capabilities into sophisticated segmentation and personalization strategies, Cross-Functional Leadership, Demonstrated ability to influence senior technical and business stakeholders at all levels of the organization to drive alignment on GTM systems and processes, Analytical Problem Solving, Exceptional capability in marketing analytics and data governance, with a focus on building actionable frameworks for audience intelligence and measurable business outcomes

What You'll Do.

Architecting and scaling our Customer Data Platform (CDP) strategy to maximize global revenue impact

Serve as the premier subject matter expert

guiding cross-functional execution and transforming fragmented data into high-performance audience intelligence

Act as a strategic bridge between Marketing

turning complex technical ecosystems into advanced personalization engines that directly fuel pipeline growth and marketing ROI

Ensure every customer interaction is powered by precise

real-time data insights through visionary technical leadership and architectural excellence

Lead the technical design

and end-to-end integration of a composable CDP (e. g.

Hightouch) to unify data across Snowflake

ensuring a seamless flow of intelligence across the Everpure Platform

Author and champion the comprehensive marketing data roadmap

establishing enterprise-wide data quality frameworks

synchronization standards

and KPIs that measure marketing effectiveness

Partner directly with Sales and Marketing teams to operationalize complex customer journeys

leveraging identity resolution and propensity-to-buy modeling to enable high-precision targeting

Spearhead collaboration across Revenue Operations

and Finance to align global GTM systems

ensuring data integrity across account hierarchies and lead-to-account matching

Design frameworks for real-time reporting and B2B data enrichment

empowering digital marketing organizations to optimize media tactics and campaign performance with speed and agility

How You'll Work.

Team & Collaboration

Guiding cross-functional execution; Acts as a strategic bridge between Marketing, IT, and Data Engineering; Partner directly with Sales and Marketing teams; Spearhead collaboration across Revenue Operations, BI, and Finance

Full Job Description

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE Drive the evolution of Everpure’s go-to-market engine by architecting and scaling our Customer Data Platform (CDP) strategy to maximize global revenue impact. As a Principal Lead, you will serve as the premier subject matter expert, guiding cross-functional execution and transforming fragmented data into high-performance audience intelligence. This role acts as a strategic bridge between Marketing, IT, and Data Engineering, turning complex technical ecosystems into advanced personalization engines that directly fuel pipeline growth and marketing ROI. Your mission is to ensure every customer interaction is powered by precise, real-time data insights through visionary technical leadership and architectural excellence. WHAT YOU'LL DO Architect & Integrate: Lead the technical design, strategy, and end-to-end integration of a composable CDP (e.g., Hightouch) to unify data across Snowflake, Salesforce, and Marketo, ensuring a seamless flow of intelligence across the Everpure Platform. Strategy & Governance: Author and champion the comprehensive marketing data roadmap, establishing enterprise-wide data quality frameworks, synchronization standards, and KPIs that measure marketing effectiveness. Audience Activation: Partner directly with Sales and Marketing teams to operationalize complex customer journeys, leveraging identity resolution and propensity-to-buy modeling to enable high-precision targeting. Cross-Functional Influence: Spearhead collaboration across Revenue Operations, BI, and Finance to align global GTM systems, ensuring data integrity across account hierarchies and lead

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