The Nielsen Company
media
Sr.MarketingProgramManager
“Sr. Marketing Program Manager at The Nielsen Company. Skills: Marketing Program Management, Project delivery, Operational efficiency, Cross-functional collaboration. Serve as the primary program manager for core growth programs, owning project delivery from kickoff through post-mortem.. Independently manage project plans, schedules, and asset trackers, ensuring functional teams are aligned on timelines and dependencies.”
What You'll Achieve.
Deliver extraordinary results; Drive the execution of our core growth programs and tactical marketing initiatives; Deliver on its most important content-driven campaigns; Ensure our business-as-usual marketing efforts are delivered with precision; Improve organizational efficiency; Measure project success, feeding lessons learned back into future campaign playbooks.
Industry & Context.
Advanced problem solver who can take a new perspective on complex operational issues and implement solutions using best practices.; Drive the resolution of complex operational problems, identifying issues, such as capacity constraints or resource gaps, in a timely manner.
What They're Looking For.
Must Have
5-10 years of experience in Marketing Program Management or Marketing Operations, or Technical Program Management, with a proven track record of managing independent work products and delivering integrated campaigns., Native or professional-level English proficiency is mandatory, as this role supports a global team and requires extensive documentation in English., Highly skilled in project management and enterprise tools, such as Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, GA4 or similar, Advanced problem solver who can take a new perspective on complex operational issues and implement solutions using best practices., Operates with autonomy as a proactive self-starter, identifying risks and issues proactively and initiating campaign planning with minimal supervision., Skilled collaborator who can drive alignment among diverse cross-functional teams, communication skills, with the ability to synthesize program data into clear status updates and coordinate effectively across marketing teams, Full competency in project management software (e. g. , Jira, Smartsheet) and a understanding of marketing frameworks and the creative production lifecycle.
Nice to Have
An advanced degree or relevant professional certifications, particularly in Human Centered Design, are preferred.
What You'll Do.
Serve as the primary program manager for core growth programs
owning project delivery from kickoff through post-mortem.
Independently manage project plans
ensuring functional teams are aligned on timelines and dependencies.
Apply standardized marketing frameworks and processes to core growth programs and support their adoption across marketing teams to improve organizational efficiency.
Build and maintain integrated project plans and act as the connective tissue to ensure dependencies are visible across teams.
Manage a single source-of-truth for campaign documentation
in a centralized location.
Foster collaboration across functional teams to translate marketing goals into actionable workstreams.
Drive the resolution of complex operational problems
such as capacity constraints or resource gaps
Support the continuous improvement of operational workflows
such as intake and approval workflows
leveraging feedback to refine operational systems for scalability.
Champion the consistent use of project management tools to ensure all campaign tasks and milestones are logged and visible.
Establish and monitor KPIs to measure project success
feeding lessons learned back into future campaign playbooks.
How You'll Work.
Team & Collaboration
Coordinate closely with cross-functional partners—including creatives, content writers, and events managers—to move deliverables through the pipeline with high velocity.; Ensure functional teams are aligned on timelines and dependencies.; Act as the connective tissue to ensure dependencies are visible across teams.; Facilitate regular program syncs to surface blockers and synthesize status updates into clear reports for cross-functional stakeholders.; Foster collaboration across functional teams to translate marketing goals into actionable workstreams.; Skilled collaborator who can drive alignment among diverse cross-functional teams; Coordinate effectively across marketing teams
Communication Scope
Ability to synthesize program data into clear status updates; Coordinate effectively across marketing teams
Process & Methodology
Project management, Program management, Manage project plans, schedules, and asset trackers, Build and maintain integrated project plans, Champion the consistent use of project management tools
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