Company
SaaS
Sr.MarketingOperationsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Sr. Marketing Operations Manager. Skills: Marketing operations, Marketing technology, Lead management, Data analysis. Lead administration of marketing technology ecosystem. Lead optimization of marketing technology ecosystem”
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, or related field, or equivalent experience, 7+ years of experience in marketing operations, Hands-on experience with HubSpot administration, Hands-on experience with marketing automation systems, Deep understanding of lead lifecycle management, Deep understanding of lead scoring, Deep understanding of lead routing, Deep understanding of funnel optimization, Experience working with Salesforce, Analytical skills, Experience with data governance, Experience with database management, Experience with enrichment strategies, Experience with marketing performance reporting, Excellent communication skills, Excellent cross-functional collaboration skills, Excellent project management skills
Nice to Have
Familiarity with ABM, Familiarity with buying groups, Familiarity with intent data, Familiarity with modern marketing technology ecosystems, Experience implementing workflow automation, Experience implementing AI-enabled marketing processes, Experience implementing scalable operational systems
What You'll Do.
Lead administration of marketing technology ecosystem
Lead optimization of marketing technology ecosystem
Lead governance of marketing technology ecosystem
Own lead lifecycle management
Improve lead lifecycle management
Build reporting frameworks
Maintain reporting frameworks
Build performance metrics
Maintain performance metrics
Partner with Sales Operations
Partner with BI teams
Drive marketing database strategy
Manage governance standards
Manage vendor relationships
Manage operational processes
Design automation workflows
Implement automation workflows
Design AI-enabled workflows
Implement AI-enabled workflows
How You'll Work.
Team & Collaboration
Sales Operations; IT teams; BI teams
Communication Scope
Business insights; Recommendations
Process & Methodology
Project management
Full Job Description
## Accountabilities Lead the administration, optimization, and governance of the marketing technology ecosystem, including automation platforms, CRM integrations, and reporting infrastructure. Own and continuously improve lead lifecycle management, including scoring, routing, segmentation, and data quality processes. Build and maintain dashboards, reporting frameworks, and performance metrics that provide actionable insights to marketing and revenue leadership. Partner with Sales Operations, IT, and BI teams to ensure alignment across lead-to-revenue systems, workflows, and data integrity. Drive marketing database strategy, including enrichment, segmentation, compliance, and ongoing data health optimization. Design and implement automation and AI-enabled workflows to improve efficiency, scalability, and marketing effectiveness. Manage documentation, governance standards, vendor relationships, and operational processes to ensure long-term scalability and consistency. Requirements: Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. 7+ years of experience in marketing operations within a B2B SaaS environment. Strong hands-on experience with HubSpot administration and marketing automation systems. Deep understanding of lead lifecycle management, lead scoring, routing, and funnel optimization. Experience working with Salesforce and partnering with Sales Operations/CRM teams to improve data integrity and lead-to-account processes. Strong analytical skills with the ability to translate complex data into clear business insights and recommendations. Experience with data governance, database management, enrichment strategies, and marketing performance reporting. Excellent communication, cross-functional collaboration, and project management skills. Familiarity with ABM, buying groups, intent data, and modern marketing technology ecosystems is a plus. Experience implementing workflow automation, AI-enabled marketing processes, and scalable op
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