Sr.MarketingOperationsManager

Job Duties: Employ search marketing tactics, analyze web metrics, and develop recommendations to increase visibility to target markets. Build and maintain lead nurture efforts that deliver high quality marketing qualified leads that are ready to buy. Research conditions in our markets in order to gather information and insights that drive marketing strategy (Which leads turn into deals? What are the key buying indicators? What is the return on our marketing investments? etc.). Provide operational support to the marketing team, including our new verticals team. Build and optimize demand generation, nurture and marketing systems initiatives to help accelerate Pilot’s revenue trajectory. Effectively utilize Pilot’s marketing technology and provide strategic guidance to sales and marketing on programs, performance and anything revenue related. Help Pilot build a repeatable, scalable revenue generation machine. Analyze and monitor lead volume and quality. Maintain a healthy, functioning Marketo instance including: lead scoring, lifecycle automation, audience segments, nurture programs and integrations with other systems. Build chatbots, marketing campaigns, forms and other lead capture mechanisms. Full-time telecommuting is an option. Minimum Requirements: Master’s degree in Business Administration, Marketing, or a closely related field and one (1) year of experience in the job offered or in a related occupation. Special Skill Requirements: One (1) year of experience with each of the following: (1) Marketo; (2) Migration management; (3) Salesforce; (4) Managing and updating marketing tech stack; (5) Demandbase; (6) Leandata; and (7) Bizible/Marketo Measure. Full-time telecommuting is an option. About Pilot Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the