AstraZeneca
Biopharmaceutical
SrMarketingManagerRareDisease
“Sr Marketing Manager - Rare Disease at AstraZeneca. Skills: Brand management, Strategic Marketing, Demand generation. Manage product portfolio. Optimize product life cycle”
What You'll Achieve.
Achieve Market Share objective; bottom-line targets; top line & profitability; demand generation; achievement of targets
Industry & Context.
analyse reasons for gaps
What They're Looking For.
Must Have
functional understanding and experience of effective brand management from Market understanding to defining clear strategies and operation Plan, Ability to understand complex ecosystems, patient journeys to drive positive patient experience with robust brand planning process, New Launch Excellence (Pre to post launch), High level of understanding of innovative Pricing and MA models, Ability to collaborate and influence Above market, Good understanding / experience of Digital landscape and omnichannel, Collaboration and impact across cross functional teams (Medical / Govt & corporate affairs, Key Accounts / IBEX), Effective MS Office skills (PPT / Excel)
What You'll Do.
Manage product portfolio
Optimize product life cycle
Build customer relationships
Provide support to brand
Develop and manage key customer relationships
Achieve Market Share objective
Facilitate development and execution of promotional plan
Study and interpret market conditions
Forecast sales and market share
Provide customer feedback
and evaluate HCP marketing activities
Complete product strategic and tactical Plans
Monitor implementation of plans
Identify key stakeholders
Identify patient advocacy groups
Track monthly performance vs budget
Complete and submit monthly summary of performance
Streamline reporting system
Re-evaluate necessity of reports
Financial Planning and forecast
Coach and mentor Brand activation manager
How You'll Work.
Team & Collaboration
Build close working relationship with SLSMs, FLSMs and Sales Representative and SFE team; Collaboration and impact across cross functional teams (Medical / Govt & corporate affairs, Key Accounts / IBEX); Ability to collaborate and influence Above market
Process & Methodology
Planning and executing promotional events, Developing and managing key customer relationships, Completion of product strategic and tactical Plans, Monitors the implementation, Tracks implementation plan with senior sales management
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