Forrester
SrMarketingManager,GlobalEvents
“Sr Marketing Manager, Global Events at Forrester. Develop marketing strategies for events. Conduct market research”
Industry & Context.
Actionable insights
What They're Looking For.
Must Have
Bachelor's degree in marketing, communications, business, or related field, Minimum seven years' experience in events or integrated marketing, Demonstrated success driving awareness and attendance for global events portfolio, Proven experience developing and executing multichannel digital marketing campaigns, Experience marketing to global and diverse audiences, Working knowledge of marketing automation platforms, Working knowledge of CRM systems, Excellent written communication skills, Excellent verbal communication skills, Ability to craft clear, compelling messaging, Analytical mindset, Ability to translate performance data into actionable insights, Project management skills, Comfort managing multiple initiatives, Ability to influence across teams and levels
What You'll Do.
Develop marketing strategies for events
Conduct market research
Identify opportunities
Inform campaign strategy
Target event audiences
Forecast key performance indicators
Track key performance indicators
Analyze key performance indicators
Recommend optimizations
Support events brand architecture
Extend events positioning
Lead marketing campaigns
Design marketing campaigns
Execute marketing campaigns
Execute email marketing
Execute social media marketing
Execute digital media marketing
Execute programmatic media marketing
Elevate event messaging
Support media outreach
Support industry partnerships
Support event announcements
Ensure high-quality execution
Build self-service system
Implement audience engagement strategies
Optimize audience engagement strategies
Personalize communications
Analyze audience behavior
Inform future event planning
Inform marketing program planning
Serve as marketing lead
Coordinate with stakeholders
Communicate program plans
Communicate program progress
Communicate program risks
Communicate program outcomes
Contribute to process improvement
Contribute to tool improvement
Contribute to best practice improvement
How You'll Work.
Team & Collaboration
Cross-functional environments; Cross-functional collaboration
Communication Scope
Compelling messaging
Process & Methodology
Project management
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