Forrester
SrMarketingManager,GlobalEvents
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optimal for Senior candidates.
“Sr Marketing Manager, Global Events at Forrester. Develop marketing strategies for events. Conduct market research”
Industry & Context.
Actionable insights
What They're Looking For.
Must Have
Bachelor's degree in marketing, communications, business, or related field, Minimum seven years' experience in events or integrated marketing, Demonstrated success driving awareness and attendance for global events portfolio, Proven experience developing and executing multichannel digital marketing campaigns, Experience marketing to global and diverse audiences, Working knowledge of marketing automation platforms, Working knowledge of CRM systems, Excellent written communication skills, Excellent verbal communication skills, Ability to craft clear, compelling messaging, Analytical mindset, Ability to translate performance data into actionable insights, Project management skills, Comfort managing multiple initiatives, Ability to influence across teams and levels
What You'll Do.
Develop marketing strategies for events
Conduct market research
Identify opportunities
Inform campaign strategy
Target event audiences
Forecast key performance indicators
Track key performance indicators
Analyze key performance indicators
Recommend optimizations
Support events brand architecture
Extend events positioning
Lead marketing campaigns
Design marketing campaigns
Execute marketing campaigns
Execute email marketing
Execute social media marketing
Execute digital media marketing
Execute programmatic media marketing
Elevate event messaging
Support media outreach
Support industry partnerships
Support event announcements
Ensure high-quality execution
Build self-service system
Implement audience engagement strategies
Optimize audience engagement strategies
Personalize communications
Analyze audience behavior
Inform future event planning
Inform marketing program planning
Serve as marketing lead
Coordinate with stakeholders
Communicate program plans
Communicate program progress
Communicate program risks
Communicate program outcomes
Contribute to process improvement
Contribute to tool improvement
Contribute to best practice improvement
How You'll Work.
Team & Collaboration
Cross-functional environments; Cross-functional collaboration
Communication Scope
Compelling messaging
Process & Methodology
Project management
Full Job Description
At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. **About This Role:** The Senior Marketing Manager, Global Events will partner closely with the events leadership, marketing, and research teams to develop, execute, and optimize integrated marketing systems and event marketing programs that drive awareness, engagement, sponsorships, and attendance for Forrester’s global commercial events portfolio. This role is ideal for an experienced event marketer who combines strategic thinking with strong and collaborative execution, thrives in cross-functional environments, and is passionate about building demand through events. The Senior Marketing Manager will drive marketing strategy and delivery for a portfolio of events, while contributing to the evolution of Forrester’s broader events marketing approach. **Job Description:** **Strategy And Planning:** * Develop and execute data-driven marketing strategies for a portfolio of global events, aligned to business objectives and audience segments. * Conduct market and competitive research to identify opportunities and inform campaign strategy and messaging. * Partner with audience development and sales teams to clarify event goals, target audiences, and value propositions. * Work closely with audience development and business operations to forecast, track, and analyze key performance indicators (KPIs); regularly report results and recommend optimizations. * Partner closely with the VP of global events to support and extend Forrester’s events brand architecture and
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