Amazon.com Services LLC
Marketing PR, Marketing, alexa and amazon devices
SrMarketingManager,FireTV3PDevices
Neural analysis suggests this role is
optimal for Manager candidates.
“Sr Marketing Manager, Fire TV 3P Devices at Amazon.com Services LLC. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Own brand communication strategy. Own brand architecture”
Industry & Context.
Distill complex narratives
What They're Looking For.
Must Have
6+ years marketing experience, 6+ years acquisition marketing experience, 6+ years channel programs experience, Experience using data and metrics, Experience with Excel or Tableau, Experience building marketing programs, Experience executing marketing programs, Experience scaling marketing programs, Experience developing campaigns, Experience executing campaigns across timezones, Experience executing campaigns across languages
Nice to Have
Experience driving direction, Experience driving alignment with teams, Experience driving alignment with agencies, Experience designing joint marketing plans, Experience executing joint marketing plans, Experience with global footprint partners
What You'll Do.
Own brand communication strategy
Own brand architecture
Own consumer-to-partner messaging
Define consumer-to-partner messaging
Maintain consumer-to-partner messaging
Develop partner brand playbook
Govern Fire TV positioning
Ensure brand consistency
Develop core marketing assets
Create co-marketing frameworks
Create asset libraries
Create campaign toolkits
How You'll Work.
Team & Collaboration
Cross-functional teams; Agency partners; Strategic alliance partners
Communication Scope
Partner-facing content; Storytelling
Full Job Description
Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business. This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook — the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation. This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem. The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models, and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity — building systems, processes, and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements. Key job responsibilities Brand Architecture & Messaging - Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business - Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives - Develop the partner brand playbook — a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally - Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials - Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase Co-Marketing & Global Enablement - Create scalable co-marketing frameworks, asset libraries, and campaign
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