Sr.Manager,TargetedStrategy&ExecutionDirectMail

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. **Job Summary** This job oversees promotional events, including budget management, and collaborates with sales for analytics-driven opportunities. It ensures a consistent marketing message, maintains key market data, and involves stakeholders in marketing plans. The role also involves tracking campaign performance and aligning marketing with product development timelines. **Job Description** **Responsibilities:** * Managing marketing expenditures to ensure alignment with the allocated budget * Own and manage the direct mail contact plan, including budget/forecasting, creative formats, audience targeting, and offer planning * Disseminating marketing campaign details and customer feedback to promote unified understanding * Leveraging demographic and market data to support marketing objectives and campaigns * Engaging stakeholders throughout the development and launch phases of marketing plans * Monitoring campaign effectiveness using KPIs and ROI metrics to report on marketing success * Aligning marketing efforts with product development for synchronized product launches and feature promotions * Close partnership with vendor resources to ensure seamless in market execution of Direct Mail campaigns * Creation of strategic briefs to build internal alignment and provide guidance to creativ