Hasbro
Media
Sr.Manager,SocialandCreators
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“Sr. Manager, Social and Creators at Hasbro. Skills: Influencer marketing, Social media strategy, Creator economy, Community engagement. Support influencer marketing strategies. Manage organic social strategies”
What You'll Achieve.
Drive engagement; Drive awareness; Drive cultural relevance; Deliver high-quality campaigns; Improve results
Industry & Context.
Performance optimization; Provide recommendations
What They're Looking For.
Must Have
8-10 years experience, Influencer marketing experience, Social media experience, Digital strategy experience, Talent management experience, Creator economy platforms knowledge, Manage brand social handles, Develop content strategies, Execute influencer campaigns, Execute organic social campaigns, Established creator network, Established agency network, Project management skills, Organizational skills, Manage multiple projects, High attention to detail, Passion for pop culture, Passion for fandoms, Passion for building communities
Nice to Have
Entertainment industry experience, Gaming industry experience, Toys industry experience, Consumer brands experience
What You'll Do.
Support influencer marketing strategies
Manage organic social strategies
Explore new creator economy trends
Design influencer campaigns
Execute influencer campaigns
Design social campaigns
Execute social campaigns
Manage content briefs
Oversee campaign execution
Provide post-campaign insights
Build relationships with creators
Build relationships with influencers
Build relationships with agencies
Support long-term partnerships
Work with Digital Marketing
Work with Communications/PR
Work with Consumer Insights
Partner with regional teams
Adapt programs for markets
Manage community engagement
Manage publishing calendars
Track campaign performance
Provide recommendations
Lead post-campaign evaluations
Inform future strategies
Stay informed on trends
Stay informed on FTC guidelines
Stay informed on platform changes
How You'll Work.
Team & Collaboration
Cross-functional teams; Brand teams; Regional teams; Digital Marketing; Communications/PR; Legal; Consumer Insights
Communication Scope
Project management; Organizational skills
Process & Methodology
Project management, Timeline management, Deliverable management
Full Job Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Hasbro is seeking a strategic and results-driven Senior Manager, Social and Creators to support and execute our global creator and influencer marketing strategies while overseeing content and engagement on Hasbro’s organic social media channels. This individual will play a key role in developing and managing influencer programs and social strategies that bring Hasbro’s brand portfolio to life, driving engagement, awareness, and cultural relevance across priority markets. The Senior Manager will collaborate with cross-functional teams to deliver high-quality campaigns and community engagement that resonate with fans and creators worldwide. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. What You'll Do: Strategy & Execution Support the development and implementation of influencer marketing strategies across Hasbro & Wizards of the Coast’s diverse brand portfolio. Manage the execution of organic social strategies for Hasbro’s owned handles, ensuring content reflects platform best practices, timely engagement, and brand consi
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