AssetWatch, Inc.
AI-driven industrial IoT
Sr.Manager,SEO/AEO
“Sr. Manager, SEO/AEO at AssetWatch, Inc.. Skills: SEO, AEO, Technical SEO, Content strategy. Build organic channel from ground up. Own full roadmap”
What You'll Achieve.
Deliver compounding pipeline asset; Deliver consistent, qualified pipeline; Achieve organic-sourced MQL targets; Achieve pipeline value targets; Achieve influenced revenue targets; Achieve consistent pipeline contribution; Connect rankings to revenue; Connect clicks to revenue; Appear authoritatively in AI answers
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years in SEO role, B2B SaaS experience, Industrial tech experience, Manufacturing-adjacent experience, Demonstrated obsession with performance data, Proven record connecting search to pipeline, Deep technical SEO fluency, Documented keyword research results, Familiarity with AEO/GEO
Nice to Have
Experience in industrial markets, Experience in manufacturing markets, Experience in IIoT markets, Experience briefing content writers, Familiarity with HubSpot CMS, Familiarity with Salesforce, Familiarity with multi-touch attribution, Experience building search from scratch
What You'll Do.
Build organic channel from ground up
Own keyword architecture
Own AEO content structure
Own technical SEO requirements
Work with Content Manager
Monitor organic traffic
Monitor keyword movement
Monitor conversion data
Build documented path for organic
Produce strategy decisions
Produce content briefs
Produce technical specifications
Earn citations in AI-generated answers
Own targets for pipeline value
Own targets for influenced revenue
Build living roadmap for pipeline
Provide monthly performance reporting
Provide quarterly roadmap updates
Map keyword architecture
Track voice of search
Develop competitive displacement strategy
Define schema markup requirements
Define question-answer content frameworks
Define E-E-A-T build plan
Produce AEO-optimized assets
Define technical SEO specifications
Set Core Web Vitals targets
Implement schema markup
Monitor crawl/indexing health
Define internal link architecture
Define JavaScript rendering requirements
Conduct ongoing technical audits
Identify technical issues
Prioritize technical fixes
Brief technical fixes
Perform log file analysis
Monitor indexing health
Map keywords to content
Produce detailed content briefs
Review content performance
How You'll Work.
Team & Collaboration
Work with Webmaster; Work with Content Manager; Report to Director of Demand Generation; Report to CRO
Communication Scope
Reporting; Briefing
Process & Methodology
Roadmap planning
Applying for this Sr. Manager, SEO/AEO role?
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