Certus
Education
Sr.Manager,PPCMarketing
“Sr. Manager, PPC Marketing at Certus. Skills: PPC strategy, Team leadership, Performance accountability. Own performance across portfolio. Lead PPC managers”
What You'll Achieve.
Improve vertical performance; Stable performance across metrics; Improve team consistency; Improve team ownership; Improve team rigor; Run high-performing system; Run scalable system; Accurate forecasting; Accurate budgeting; Accurate reporting; Tie results to business outcomes; Embed innovation in team; Embed alignment in team; Grow team autonomy; Grow team development
Industry & Context.
Systems thinking
Live in East Coast time zone, Work without sponsorship
What They're Looking For.
Must Have
7+ years digital marketing, 3+ years leading PPC teams, Ownership of multi-brand portfolios, Experience marketing B2B, Comfort in regulated industries, Deep platform expertise Google Ads, Deep platform expertise Microsoft Ads, Cross-channel attribution expertise, Excel fluency, Sheets fluency, Python proficiency, Build and develop PPC managers, Working knowledge SEO, Working knowledge lifecycle marketing, Working knowledge paid social, Project management discipline, Operational discipline
Nice to Have
Experience marketing B2C, Looker Studio a plus, Power BI a plus
What You'll Do.
Own performance across portfolio
Execute at platform level
Develop strategic thinkers
Establish operating rhythms
Address performance gaps
Implement vertical strategies
Embed cross-functional alignment
How You'll Work.
Team & Collaboration
Partnership with Product; Partnership with PMM; Partnership with SEO; Partnership with Social; Partnership with CRM; Partnership with Analytics; Integrate with SEO; Integrate with paid social; Integrate with lifecycle marketing; Integrate with product
Communication Scope
Executive reporting
Process & Methodology
Operational discipline
Applying for this Sr. Manager, PPC Marketing role?
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