Rula
Healthcare
Sr.Manager,PaidSearch
“Sr. Manager, Paid Search at Rula. Skills: Paid Search, Google Ads, Budget Management, Data-driven Optimization. Achieve Rula’s patient marketing objectives. Execute and scale paid search program”
What You'll Achieve.
Achieve Rula’s patient marketing objectives; Exceed patient starts targets within a required LTV ROI; Maximize headroom of the program
Industry & Context.
Diagnose problems; Triage issues
Must be based in United States, Not hiring in Hawaii
What They're Looking For.
Must Have
7+ years of related professional experience directly executing and managing paid search programs, Google Ads and Microsoft Ads platform expert understanding of sound account and campaign architecture, optimization levers, and smart bidding, Experience directly managing large budgets, i. e. $1M+ per month, Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes, Experience working with Google Smart Bidding, specifically tROAS
Nice to Have
Google Ads certification for Search, 2+ years experience leading a team of one or more specialists, Experience with YouTube Demand Gen, Performance Max, AI Max, Track record of building/leveraging AI agents to automate paid search operations, Proficiency with Looker or equivalent data visualization tools, Proficiency with first-party data integration tools like Freshpaint, Segment, etc.
What You'll Do.
Achieve Rula’s patient marketing objectives
Execute and scale paid search program
Exceed patient starts targets
data driven optimizations
Maximize program headroom
Communicate required actions
How You'll Work.
Team & Collaboration
Close collaboration with internal and external stakeholders; Communicate with Analytics and Finance; Communicate with leadership including the executive (S-team) team
Communication Scope
Excellent communicator & storyteller; Clearly & succinctly diagnose problems; Communicate required actions or outcomes with key stakeholders; Comfortable communicating with leadership
Applying for this Sr. Manager, Paid Search role?
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