Smartsheet
Sr.Manager,PaidMedia
“Sr. Manager, Paid Media at Smartsheet. Skills: Paid Media Strategy, Demand Generation, ABM Activation, Revenue Outcomes. Architect and Define Global Paid Media Strategy. Drive enterprise and mid-market pipeline growth”
What You'll Achieve.
predictable, scalable pipeline growth; measurable revenue outcomes; accelerate growth across all segments and geographies; regional revenue targets; segment priorities; maximizing ROI; predictable pipeline and revenue contribution; measurable pipeline, revenue, and customer acquisition impact; continually improve conversion rates and cost efficiency; function-wide excellence and scalability
Industry & Context.
proactively mitigate performance risks
Legally eligible to work in the UK on an ongoing basis, Teleworking options from any registered location in the UK
What They're Looking For.
Must Have
10+ years of B2B digital advertising experience, 4+ years of people management experience, Deep expertise in LinkedIn Campaign Manager, Google Ads experience, Meta experience, ABM platforms experience, understanding of B2B buying cycles, enterprise demand generation experience, Experience managing significant paid media budgets, proven pipeline impact, Analytical fluency in performance metrics, attribution models experience, marketing analytics platforms experience, Experience running global campaigns, localization experience, Ability to translate data into compelling executive-level narratives, Legally eligible to work in the UK on an ongoing basis
What You'll Do.
Architect and Define Global Paid Media Strategy
Drive enterprise and mid-market pipeline growth
Develop full-funnel media plans
Govern the multi-million dollar media budget
Drive Measurable Revenue and Performance Optimization
Establish the core KPIs
Lead ongoing testing strategy
Partner with Marketing Operations
Utilize data to identify scaling opportunities
Elevate reporting to deliver narratives
Manage and mentor paid media team members
Establish and enforce operational rigor
Serve as the domain expert
Direct Creative teams on developing ad formats
Collaborate with regional marketing teams
How You'll Work.
Team & Collaboration
Drive alignment with executive stakeholders; critical cross-functional partners across Sales, Product Marketing, Creative, and Marketing Operations; Partner with Marketing Operations to ensure accurate attribution; Serve as the domain expert and strategic advisor for cross-functional partners; coordinating with Product Marketing and Campaign teams; Direct Creative teams on developing high-performing ad formats; Collaborate with regional marketing teams to localize campaign strategies
Communication Scope
Ability to translate data into compelling executive-level narratives
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