Fiskars
FMCG
SrManagerMarketingActivation
“Sr Manager Marketing Activation at Fiskars. Skills: Marketing Activation, Brand Activation, Commercial Marketing, Leadership. Drive local brand activations and campaigns. Bring global strategies to life”
Industry & Context.
analytical capabilities; Turn market and consumer insights into growth opportunities
What They're Looking For.
Must Have
BA or MA degree in Marketing, Business, Commercial Management or a related field, Several years of experience in FMCG marketing, trade marketing, brand activation or commercial marketing, Proven leadership experience and ability to develop high-performing teams, project management and organizational skills, Experience working closely with Sales and cross-functional stakeholders, Data-driven mindset with analytical capabilities, understanding of retail, shopper marketing and omnichannel activation, Fluent in German
Nice to Have
additional languages are a plus
What You'll Do.
Drive local brand activations and campaigns
Bring global strategies to life
Lead and develop local Marketing Activation team
Create engaging shopper and in-store experiences
Build partnerships with retail customers
influencer and activation initiatives
Turn market and consumer insights into growth opportunities
Own local marketing budgets and performance tracking
Ensure consistent brand execution
How You'll Work.
Team & Collaboration
Lead and develop the local Marketing Activation team; Launch new products together with Sales and international teams; Build partnerships with retail customers; Experience working closely with Sales and cross-functional stakeholders
Communication Scope
communication skills
Process & Methodology
project management and organizational skills
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