Ovative Group
Marketing
Sr.Manager,Creator
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“Sr. Manager, Creator at Ovative Group. Skills: Creator marketing, Performance creator strategy, Affiliate program strategy. Serve as expert on creator landscape. Define creator strategy point of view”
What You'll Achieve.
Drive measurable business outcomes; Connect creator investment to growth
Industry & Context.
What They're Looking For.
Must Have
6+ years digital marketing experience, Meaningful depth in creator marketing, Experience managing or mentoring others
Nice to Have
Affiliate experience a plus
What You'll Do.
Serve as expert on creator landscape
Define creator strategy point of view
Develop creator strategy planning deliverables
Cultivate relationships with platforms
Leverage partnerships for client solutions
Drive thought leadership for pitches
Lead end-to-end creator program management
Structure creator partnerships
Activate creator campaigns
Optimize toward client goals
Develop testing roadmaps
Develop creator-specific measurement frameworks
Create client communications
Create performance analyses
Flex into affiliate strategy execution
Own client relationship
Own program performance
Lead client-facing strategy development
Deliver executive presentations
Perform annual planning
Surface opportunities
Build senior client relationships
Support staffing strategy
Contribute to recruiting
Contribute to onboarding
Contribute to training
Foster open communication
Foster feedback culture
Foster continuous improvement
How You'll Work.
Team & Collaboration
Influencer and Affiliate team; Measurement team; Client Services team; Cross-functional teams
Communication Scope
Executive presentations; Client conversations
Process & Methodology
Roadmap planning
Full Job Description
**_About Ovative Group:_** Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. _**About the Role:**_ The Sr. Manager, Creator is Ovative’s dedicated expert at the forefront of creator-driven partner marketing. This role leads performance creator strategy for clients — building and scaling programs that harness creator content to drive real, measurable business outcomes. Creator strategy is the primary focus of this role, with the ability to flex into broader affiliate program strategy as client needs require. The right person brings deep expertise in the creator ecosystem — from identifying the right creators and structuring partnerships to analyzing performance, navigating technology platforms, and proving business impact — and is energized by building something that doesn’t yet have a fully defined playbook. This role partners closely with the Influencer and Affiliate team to build unified creator strategies that connect organic influence and performance-driven outcomes — giving clients a seamless, full-funnel view of how creators contribute to growth across channels. Broader affiliate strategy leadershi
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