Ovative Group

Marketing

Sr.Manager,Creator

$111–111k Minneapolis, Minnesota, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Sr. Manager, Creator at Ovative Group. Skills: Creator marketing, Performance creator strategy, Affiliate program strategy. Serve as expert on creator landscape. Define creator strategy point of view”

What You'll Achieve.

Drive measurable business outcomes; Connect creator investment to growth

Industry & Context.

Marketing

What They're Looking For.

Must Have

6+ years digital marketing experience, Meaningful depth in creator marketing, Experience managing or mentoring others

Nice to Have

Affiliate experience a plus

What You'll Do.

Serve as expert on creator landscape

Define creator strategy point of view

Develop creator strategy planning deliverables

Cultivate relationships with platforms

Leverage partnerships for client solutions

Drive thought leadership for pitches

Lead end-to-end creator program management

Structure creator partnerships

Activate creator campaigns

Optimize toward client goals

Develop testing roadmaps

Develop creator-specific measurement frameworks

Create client communications

Create performance analyses

Flex into affiliate strategy execution

Own client relationship

Own program performance

Lead client-facing strategy development

Deliver executive presentations

Perform annual planning

Surface opportunities

Build senior client relationships

Support staffing strategy

Contribute to recruiting

Contribute to onboarding

Contribute to training

Foster open communication

Foster feedback culture

Foster continuous improvement

How You'll Work.

Team & Collaboration

Influencer and Affiliate team; Measurement team; Client Services team; Cross-functional teams

Communication Scope

Executive presentations; Client conversations

Process & Methodology

Roadmap planning

Full Job Description

**_About Ovative Group:_** Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. _**About the Role:**_ The Sr. Manager, Creator is Ovative’s dedicated expert at the forefront of creator-driven partner marketing. This role leads performance creator strategy for clients — building and scaling programs that harness creator content to drive real, measurable business outcomes. Creator strategy is the primary focus of this role, with the ability to flex into broader affiliate program strategy as client needs require. The right person brings deep expertise in the creator ecosystem — from identifying the right creators and structuring partnerships to analyzing performance, navigating technology platforms, and proving business impact — and is energized by building something that doesn’t yet have a fully defined playbook. This role partners closely with the Influencer and Affiliate team to build unified creator strategies that connect organic influence and performance-driven outcomes — giving clients a seamless, full-funnel view of how creators contribute to growth across channels. Broader affiliate strategy leadershi

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