Roku
Sr.Manager,Copywriting
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“Sr. Manager, Copywriting at Roku. Skills: Copywriting, Creative leadership, Brand voice development. Manage and mentor copywriters and strategists. Lead concept development and oversight”
Industry & Context.
Navigating ambiguity
What They're Looking For.
Must Have
10+ years of experience in creative copywriting, significant time in agency or agency-like environments, Proven experience developing concept-driven campaigns, portfolio that demonstrates multiple creative directions and strategic thinking, Experience collaborating closely with art directors and designers to produce integrated creative work, understanding of creative briefs, positioning, and insight-driven ideation, Experience leading or mentoring writers, contributing to a high-performing creative team culture, Ability to present and sell ideas clearly and persuasively to cross-functional partners and senior stakeholders, Well-rounded writing background including video, digital, product marketing, and integrated campaigns, instincts for brand voice and storytelling, ability to flex across tones and audiences, Comfortable working in a fast-paced, iterative environment with shifting priorities
Nice to Have
Bilingual English/Spanish preferred (fluent in speaking, reading, and writing)
What You'll Do.
Manage and mentor copywriters and strategists
Lead concept development and oversight
Translate briefs into big ideas
Champion a creative process
Collaborate cross-functionally
Write and oversee copy development
Develop messaging frameworks and narratives
Elevate creative quality
Guide work through review and approval processes
Act as a brand steward
How You'll Work.
Team & Collaboration
Partner closely with art directors, designers, and creative directors; Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders; Present work to internal marketing partners; Aligning stakeholders; Championing great creative work through collaboration
Communication Scope
Present work to our internal marketing partners; Present and defend creative rationale to senior stakeholders; Present and sell ideas clearly and persuasively
Process & Methodology
Bringing structure, clarity, and rigor to briefing, concepting, feedback, and execution
Full Job Description
Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Role We are looking for a Sr. Manager, Copywriting to lead the copywriting discipline within Roku’s Brand & Creative Studio. This role sits at the intersection of brand, creative, marketing, and advertising — responsible not only for crafting and evolving Roku’s brand voice, but for driving idea-led, strategically grounded creative work across the business. This is a hands-on creative leader who understands agency-style creative development — from brief intake and insight generation through concepting, iteration, and execution. You’ll partner closely with art directors, designers, and creative directors to develop multiple on-brief concepts that ladder up to a clear creative north star, ensuring all work is both strategically sound and creatively compelling and present work to our internal marketing partners. The ideal candidate is both a strong conceptual thinker and a team leader — someone who can zoom out to define the big idea and zoom in to craft the words that bring it to life. They are comfortable navigating ambiguity, aligning stakeholders, and championing great creative work through collaboration, clarity, and craft. The estimated annual base salary for t
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