LG Electronics
Technology
SrManager-ChannelMarketing
Neural analysis suggests this role is
optimal for Manager candidates.
“Sr Manager- Channel Marketing at LG Electronics. Lead partner-facing marketing programs. Drive sell-in”
What You'll Achieve.
Accelerate growth; Increase brand preference; Capture share at counter; Capture share at jobsite; Deliver measurable pipeline; Deliver measurable revenue
Industry & Context.
What They're Looking For.
Must Have
10+ years marketing/communications experience, B2B or channel driven industries experience, Prior People management experience, Experience with B2B channel partners, Excellent project management skills, Excellent communication capabilities, Excellent presentation capabilities, Advanced analytical skills, Self motivated, Able to work independently, Able to work collaboratively, Proven success with co-op/MDF, Proven success with promotions, Proven success with incentives, Proven success with through-channel marketing, Analytical proficiency with dashboarding tools, Analytical proficiency with POS/ship-through analysis, Excellent stakeholder ability
Nice to Have
Advanced degree preferred, Retail media experience preferred, Big box retailer experience preferred
What You'll Do.
Lead partner-facing marketing programs
Own channel program design
Drive through-channel demand generation
Plan and launch programs
Increase brand preference
Capture share at counter
Capture share at jobsite
Deliver measurable pipeline
Deliver measurable revenue
Set channel strategy goals
Set channel strategy KPIs
Set co-funded initiatives
Define partner benefits
Define partner incentives
Define partner requirements
Improve MDF/Co-op utilization
Improve MDF/Co-op ROI
Design seasonal promotions
Ensure promotion compliance
Coordinate with Finance
Coordinate with Legal
Enforce brand standards
Enforce compliance standards
How You'll Work.
Team & Collaboration
Sales; Product Management; Marketing Operations; Training
Communication Scope
Presentation capabilities
Process & Methodology
Project management
Full Job Description
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. The Opportunity: The Senior Manager, Channel Marketing leads the strategy and execution of partner-facing marketing programs that drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts. This role owns channel program design (MDF/co-op, promotions, SPIFFs, rebates), through-channel demand generation, and partner enablement to accelerate growth for residential and/or commercial HVAC portfolios. The lead partners closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share at the counter and jobsite, and deliver measurable pipeline and revenue. WHAT YOU WILL DO Channel Strategy set goals, KPIs, and co-funded initiatives. Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty. Program Design: MDF/Co‑op, Promotions improve utilization and ROI. Design seasonal promotions, SPIFFs, reb
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