Snowflake
Marketing
Sr.Manager,CampaignOperations,EmailAudienceandEnablement
“Sr. Manager, Campaign Operations, Email Audience and Enablement at Snowflake. Skills: Email Operations, Audience Strategy, AI Integration. Build and own ai-assisted email calendar governance. Design and enforce engagement-based suppression logic”
What You'll Achieve.
make campaign execution faster, smarter, and more impactful; elevate our campaign ops specialists from executors to audience strategists; continuous improvement across the function; reduce escalations and build team self-sufficiency; connect execution to pipeline influence; time savings; quality improvements; error reduction
Industry & Context.
solve problems; accelerate your impact; translating performance data into actionable insights; identifying patterns by audience that inform strategy
What They're Looking For.
Must Have
7+ years of experience in marketing operations, campaign operations, or demand generation in B2B enterprise environments, AI-forward, with hands-on experience evaluating, piloting, and integrating AI tools into marketing workflows, deep expertise in email operations — deliverability strategy, frequency governance, engagement-based suppression, and email calendar management at scale, built audience segmentation frameworks that others successfully adopt and use independently, Possess a builder mindset — you design systems for scale, not just execute tasks, track record of designing A testing programs and translating performance data into actionable insights, Can coach and develop team members on craft (email, audience strategy, testing methodology) without being a people manager, comfortable with ambiguity and can define your own roadmap and prioritize independently, experience with change management — rolling out new tools, processes, and ways of working to cross-functional teams
Nice to Have
Expert-level proficiency with Marketo (or equivalent MAP) — building programs, automations, and audience segmentation, Experience with Hightouch, Segment, or equivalent reverse ETL / audience activation tools, Familiarity with Salesforce, Wrike, and webinar/event platforms, Experience with data visualization and reporting tools, Hands-on experience applying AI/ML tooling to marketing operations, Experience at a high-growth enterprise tech company with distributed stakeholders, Background in email deliverability management (IP warming, domain reputation, compliance)
What You'll Do.
Build and own ai-assisted email calendar governance
Design and enforce engagement-based suppression logic
Build the A testing framework
Define operational workflows for email creation tools
Partner with Marketo Admin on deliverability initiatives
Own email performance analysis
Design and maintain audience segmentation frameworks
Build "Campaign Ops Kits" per audience
Operationalize audience tools (Hightouch)
Partner with Funnel Ops and GTM Engineering
and integrate AI tools
Build and maintain an automation roadmap
Define success metrics for tool adoption
Enable email best practices
Write SOPs and documentation
Deliver quarterly Campaign Ops Performance Briefs
Translate campaign operation’s team’s vision
How You'll Work.
Team & Collaboration
Partner with Marketo Admin on deliverability initiatives; Partner with Funnel Ops and GTM Engineering on database health visibility; Build adoption plans that bring the team along
Process & Methodology
manage the experimentation backlog
Applying for this Sr. Manager, Campaign Operations, Email Audience and Enablement role?
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