Pilot.com
B2B SaaS
Sr.LifecycleMarketingManager
“Sr. Lifecycle Marketing Manager at Pilot.com. Skills: Lifecycle marketing, Pipeline influence, Expansion revenue, Conversion efficiency. Own lifecycle-influenced pipeline. Drive expansion revenue from existing customers”
What You'll Achieve.
Lifecycle-influenced pipeline; Expansion revenue; Conversion efficiency; Trial activation; Early retention; Early churn; Lead → SQL conversion; Lifecycle personalization; Segmentation; Structured tests; Documented hypotheses; Documented results; Program logic; Timing strategy; Audience strategy; Channel mix; AI-powered tools; Generative AI; Dynamic content blocks; Customer profile tailoring; Customer education strategies; Prospect value realization; Customer value realization; Lifecycle-influenced Lead → SQL conversion measurably up; Expansion plays attributed pipeline increasing QoQ; Structured experimentation cadence; Documented learnings rolling forward; Weekly lifecycle reporting live and owned
Industry & Context.
Detect friction points; Identify hidden segments
What They're Looking For.
Must Have
7+ years lifecycle marketing experience, Significant Marketo experience, Own pipeline or revenue metrics, Design and execute lifecycle programs, Structured experimentation approach, Analyze customer data, Collaborate with cross-functional stakeholders, Working knowledge of Salesforce data models, Solid deliverability and compliance fundamentals
Nice to Have
MAP certification, B2B SaaS background, Fintech or accounting-adjacent background
What You'll Do.
Own lifecycle-influenced pipeline
Drive expansion revenue from existing customers
Improve conversion efficiency across the full funnel
Identify behavioral and product usage signals
Partner with Data team on propensity models
Build programs to move accounts through funnel
Activate lifecycle and account management plays
Develop customer education strategies
Complete full program audit
Launch expansion plays
Establish structured experimentation cadence
Own weekly lifecycle reporting
How You'll Work.
Team & Collaboration
Partner with Data team; Work closely with Sales; Collaborate with Consulting services team; Work with Growth Marketing; Collaborate with RevOps; Work with senior specialists; Partner with product; Collaborate with operations; Work with marketing teams
Applying for this Sr. Lifecycle Marketing Manager role?
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