Pilot.com
B2B SaaS
Sr.LifecycleMarketingManager
“Sr. Lifecycle Marketing Manager at Pilot.com. Skills: Lifecycle marketing, Pipeline generation, Revenue attribution. Own lifecycle-influenced pipeline. Drive expansion revenue”
What You'll Achieve.
Lifecycle-influenced pipeline; Expansion revenue; Conversion efficiency; Trial activation; Early retention; Early churn metrics; Lead → SQL conversion; Attributed pipeline increasing QoQ; Documented learnings rolling forward; Weekly lifecycle reporting live
Industry & Context.
Data analysis; Customer segmentation; Root cause analysis
What They're Looking For.
Must Have
7+ years lifecycle marketing, Enterprise MAP architectural level, Build complex triggered flows, Own lifecycle copy, Read cohort data, Marketo experience, Own pipeline or revenue metrics, Design and execute lifecycle programs, Structured experimentation approach, Analyze customer data, Translate data into program decisions, Collaborate with cross-functional stakeholders, Working knowledge Salesforce data models, Solid deliverability and compliance fundamentals
Nice to Have
MAP certification, B2B SaaS background, Fintech or accounting-adjacent bonus
What You'll Do.
Own lifecycle-influenced pipeline
Drive expansion revenue
Improve conversion efficiency
Identify behavioral signals
Identify product usage signals
Partner with Data team
Build actionable segments
Build programs to move accounts
Work closely with Sales
Work with Consulting services
Work with Growth Marketing
Own referral programs
Own intent-based routing
Own partnership channel conversion
Identify expansion-ready accounts
Activate lifecycle plays
Activate account management plays
Drive trial activation
Improve Lead → SQL conversion
Personalize lifecycle segmentation
Design structured tests
Document hypotheses and results
Test audience strategy
Champion AI and automation
Detect friction points
Detect hidden customer segments
Employ dynamic content blocks
Tailor educational assets
Develop customer education strategies
Audit lifecycle programs
Increase attributed pipeline QoQ
Implement structured experimentation cadence
Live weekly lifecycle reporting
Identify working factors
How You'll Work.
Team & Collaboration
Partner with Data team; Work closely with Sales; Work with Consulting services; Work with Growth Marketing; Work with RevOps; Partner with product; Partner with operations; Partner with marketing teams
Communication Scope
Lifecycle copy
Process & Methodology
Experimentation
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