Hims & Hers
Healthcare
Sr.LeadProductCopywriter
Neural analysis suggests this role is
optimal for Lead candidates.
“Sr. Lead Product Copywriter at Hims & Hers. Skills: Product copywriting, AI integration, Team leadership. Define copy strategy for digital products. Drive copy strategy for digital products”
What You'll Achieve.
Moves needle on conversion; Moves needle on retention
Industry & Context.
Data-driven marketing; Experimentation
What They're Looking For.
Must Have
10+ years digital product copywriting, 3 years senior leadership role, Lead, grow, inspire teams, Collaborate with designers, Manage multi-stakeholder projects, Fluency AI writing tools, Incorporate AI into workflows, Strategic thinker, Data-driven marketing, Experimentation at scale, Influence stakeholders, Communicate marketing strategies, Own multiple high-priority projects, Fast-paced environment, Player/coach leadership style, Address delicate topics, Clarity, empathy, precision
Nice to Have
In-depth healthcare industry knowledge, In-depth wellness industry knowledge, In-depth CPG industry knowledge
What You'll Do.
Define copy strategy for digital products
Drive copy strategy for digital products
Lead team of copywriters
Mentor team of copywriters
Own content strategy for launches
Own content strategy for experiments
Own content strategy for initiatives
Champion AI integration into workflows
Establish AI best practices
Serve as cross-functional partner
Synthesize stakeholder feedback
Manage stakeholder feedback
Deliver brand copywriting
Deliver marketing copywriting
Deliver UX copywriting
Champion brand direction
Evolve brand direction
Champion editorial excellence
Set editing standards
Set grammar standards
Set proofreading standards
Establish brand guidelines
Evolve brand guidelines
Enforce brand guidelines
Establish content guidelines
Evolve content guidelines
Enforce content guidelines
How You'll Work.
Team & Collaboration
Cross-departmental stakeholders; Growth stakeholders; Marketing stakeholders; Design stakeholders; Product managers; Product marketing managers; Designers; Developers
Communication Scope
Creative rationale
Process & Methodology
Agile, Experimentation
Full Job Description
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about http://hims.com/about and hims.com/how-it-works http://hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals http://www.hims.com/careers-professionals. ABOUT THE ROLE: We are looking for an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories. This dynamic role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership managing teams at scale. The ideal candidate is fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization. From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work. Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design. To us, a successful Sr. Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversion and retention across
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