Hims & Hers

Healthcare

Sr.LeadProductCopywriter

$180–210k United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Sr. Lead Product Copywriter at Hims & Hers. Skills: Product copywriting, AI integration, Team leadership. Define copy strategy for digital products. Drive copy strategy for digital products”

What You'll Achieve.

Moves needle on conversion; Moves needle on retention

Industry & Context.

Healthcare
Problems you'll solve

Data-driven marketing; Experimentation

What They're Looking For.

Must Have

10+ years digital product copywriting, 3 years senior leadership role, Lead, grow, inspire teams, Collaborate with designers, Manage multi-stakeholder projects, Fluency AI writing tools, Incorporate AI into workflows, Strategic thinker, Data-driven marketing, Experimentation at scale, Influence stakeholders, Communicate marketing strategies, Own multiple high-priority projects, Fast-paced environment, Player/coach leadership style, Address delicate topics, Clarity, empathy, precision

Nice to Have

In-depth healthcare industry knowledge, In-depth wellness industry knowledge, In-depth CPG industry knowledge

What You'll Do.

Define copy strategy for digital products

Drive copy strategy for digital products

Lead team of copywriters

Mentor team of copywriters

Own content strategy for launches

Own content strategy for experiments

Own content strategy for initiatives

Champion AI integration into workflows

Establish AI best practices

Serve as cross-functional partner

Synthesize stakeholder feedback

Manage stakeholder feedback

Deliver brand copywriting

Deliver marketing copywriting

Deliver UX copywriting

Champion brand direction

Evolve brand direction

Champion editorial excellence

Set editing standards

Set grammar standards

Set proofreading standards

Establish brand guidelines

Evolve brand guidelines

Enforce brand guidelines

Establish content guidelines

Evolve content guidelines

Enforce content guidelines

How You'll Work.

Team & Collaboration

Cross-departmental stakeholders; Growth stakeholders; Marketing stakeholders; Design stakeholders; Product managers; Product marketing managers; Designers; Developers

Communication Scope

Creative rationale

Process & Methodology

Agile, Experimentation

Full Job Description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.  Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about http://hims.com/about and hims.com/how-it-works http://hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals http://www.hims.com/careers-professionals. ABOUT THE ROLE: We are looking for an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories. This dynamic role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership managing teams at scale. The ideal candidate is fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization. From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work. Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design. To us, a successful Sr. Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversion and retention across

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