MyFitnessPal
Health and Wellness
Sr.Lead,GrowthMarketing
“Sr. Lead, Growth Marketing at MyFitnessPal. Skills: user acquisition, retention, growth, paid advertising strategy, performance marketing, paid acquisition, channel strategy, product-growth collaboration, growth experiments, conversion opportunities, user acquisition improvements, campaign performance analysis, CAC, ROAS, payback periods, retention metrics, growth strategy, testing frameworks, paid ads, creative testing, onboarding flows, retention campaigns. Own or advise on paid advertising st”
What You'll Achieve.
scale Cal AI’s growth engine; efficiently scale new customer growth; Improve retention, engagement, and monetization; maintain a high-velocity growth culture
Industry & Context.
analyzing performance; finding growth bottlenecks; testing new channels; building systems; analyzing campaign performance; creative performance; funnel conversion; retention metrics
What They're Looking For.
Must Have
8+ years of experience in growth, paid acquisition, performance marketing, or consumer app marketing, Proven track record scaling paid advertising spend profitably for a consumer subscription app, mobile app, health/wellness app, fintech app, or similar consumer product, Deep hands-on experience with Apple Search Ads, Extensive experience with paid social platforms, especially Meta, understanding of CAC, LTV, ROAS, payback period, retention, conversion rate optimization, and subscription app economics, Experience developing creative testing systems and working closely with UGC creators, influencers, editors, or creative strategists, analytical skills and comfort working with dashboards, attribution tools, cohort analysis, and performance data, Experience working with mobile attribution tools such as AppsFlyer, Adjust, Singular, Branch, or similar
Nice to Have
experience with Google, Snapchat, or influencer amplification is a plus, Experience scaling an app in the Health
What You'll Do.
Own or advise on paid advertising strategy across major digital platforms
and other emerging channels
Develop/execute user acquisition strategies to efficiently scale new customer growth
and monetization through channel strategy
and product-growth collaboration
Support product and channel development by identifying growth experiments
conversion opportunities
and user acquisition improvements
Analyze campaign performance
and retention metrics
Partner with creative
and executive teams to turn insights into growth initiatives
Provide ongoing strategic guidance to senior leadership on growth strategy
and operational performance
Build repeatable testing frameworks for paid ads
and retention campaigns
Help Cal AI maintain a high-velocity growth culture through rapid experimentation
and disciplined execution
How You'll Work.
Team & Collaboration
Partner with creative, influencer, product, analytics, and executive teams to turn insights into growth initiatives; Provide ongoing strategic guidance to senior leadership on growth strategy, market positioning, competitive dynamics, and operational performance; assume positive support teammates and members; Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
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