Thriveworks
Mental Healthcare
Sr.GrowthMarketingManager-Remote
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“Sr. Growth Marketing Manager - Remote at Thriveworks. Skills: Paid media management, Performance marketing, Data analysis, Budget management. Manage all paid media channels end-to-end. Build and manage automation and reporting layer”
What You'll Achieve.
Connect people in need with mental health care; Quality new patient acquisition; Kept appointment with a great therapist; Optimize for cost per kept appointment; Drive continuous improvement; Drive efficient, qualified demand
Industry & Context.
Analytical discipline; Strategic instinct; Turn data into decision
Sedentary for long periods, Entering text or data into a computer through a traditional keyboard
What They're Looking For.
Must Have
10+ years of hands-on paid media management, Hands on Google Ads, Meta Ads, Microsoft Ads experience, Experience building the strategy and then executing it
Nice to Have
Healthcare, health services, or patient/consumer acquisition experience, or another regulated industry is a plus, Familiarity with API-based automation or AI tooling is a plus, Experience with multi-location or geo-targeted campaign management at scale, Programmatic, CTV or Paid Pinterest experience
What You'll Do.
Manage all paid media channels end-to-end
Build and manage automation and reporting layer
Align spend to provider capacity
Optimize through the full patient funnel
Manage tracking infrastructure
Brief and direct freelance creative teams
Design and run structured A tests
Own geo-level budget pacing
Lead weekly performance reporting
Phase in CTV/programmatic testing
How You'll Work.
Team & Collaboration
Partnering with Operations; Partnering with Clinical; Partnering with Data; Partnering with Creative; Work across functions
Communication Scope
Clear communicator; Reporting; In the room; In a brief
Full Job Description
****Sr. Growth Marketing Manager - Remote**** ****About Thriveworks**** Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America's most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services. ****About the Job**** We're looking for a Sr. Growth Marketing Manager to join our marketing team. This is a high-ownership, high-visibility role that sits at the center of how Thriveworks grows: managing significant spend across Google, Meta, Microsoft, and emerging channels to connect people in need with the mental health care that can change their lives. You'll own the paid media program end-to-end, partnering with Operations, Clinical, Data, and Creative to build campaigns that quality new patient acquisition. In our model, a click isn't the goal. A kept appointment with a great therapist is. This role is for those who believe performance marketing should be measured all the way through the funnel—and who want to be the one actually doing the measuring. You're not just setting direction. You're in the platforms, running the campaigns, pulling the data, and driving the decisions. If that sounds like your kind of role, keep reading. ****What Success Looks Like**** You bring range: the analytical discipline to manage seven figures in annual spend without losing a dollar of efficiency, and the strategic instinct to know when
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