Sr.GrowthMarketer

## Accountabilities You will own growth for a defined product area or customer avatar, acting as the primary driver of adoption, activation, and expansion within that segment. Your work will focus on turning insights into scalable systems that improve user success and business outcomes. Own growth strategy for a specific product line or customer segment, identifying friction points across onboarding, activation, and retention Develop and execute education-led growth initiatives including playbooks, templates, webinars, courses, and workflows Translate complex product capabilities—particularly around AI and SEO—into simple, actionable user guidance Build strong relationships within target communities, engaging customers, partners, and influencers to drive adoption Partner cross-functionally with Product, Support, and Customer Success to turn insights into scalable improvements Design repeatable growth systems that improve engagement, activation, and long-term retention Represent the organization through workshops, trainings, and customer-facing events, including limited travel for engagement activities Requirements: This role requires a senior-level growth marketer who can operate autonomously, build from zero, and connect strategy to execution. You should be comfortable working across multiple stakeholders while driving measurable impact through structured experimentation and education. 5+ years of experience in growth marketing, product marketing, lifecycle, or PLG-focused roles within SaaS environments Strong ability to build growth strategies from scratch and translate them into scalable execution frameworks Excellent writing and communication skills with the ability to simplify complex technical or product concepts Experience with SaaS onboarding, activation flows, and B2B customer journeys Comfort with public speaking, workshops, and direct customer engagement Analytical mindset with the ability to measure and connect initiatives to business outcomes Proven abi