DIRECTV
OTT, CTV, digital media
Sr.Director,PlatformGrowth&Development
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Director, Platform Growth & Development at DIRECTV. Skills: Platform Strategy & Revenue Ownership, Executive Relationship Management, Deal Structuring & Negotiation, Performance Optimization & Growth, Team Leadership & Organizational Development. defining and executing the company’s distribution, growth, and monetization strategy across top streaming OEM platforms. owns senior-level relationships”
What You'll Achieve.
maximize reach, engagement, and revenue; scaling platform partnerships into durable, high-growth channels; own traffic, conversion and sales targets; growth forecasts; measurable revenue impact; improve ROI across channels; support long-term platform growth
Industry & Context.
financial and analytical skills, with experience building business cases, forecasts, and joint business plans (JBPs).
10 – 20% travel as needed., May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
What They're Looking For.
Must Have
12+ years of experience in strategic partnerships, channel sales, or platform business development within OTT, CTV, digital media, or related industries., Demonstrated success managing and growing relationships with Tier 1 streaming OEM platforms (e. g. , Amazon Fire TV, Roku, Google/Android TV, Apple TV)., Proven track record of negotiating and closing complex, high-value commercial agreements with measurable revenue impact., Deep understanding of streaming business models including AVOD, FAST, SVOD, and CTV advertising ecosystems., financial and analytical skills, with experience building business cases, forecasts, and joint business plans (JBPs)., Technical fluency in OTT ecosystems, including app distribution, platform certification, APIs/SDKs, and ad tech (e. g. , SSAI, programmatic, measurement)., Exceptional executive presence with the ability to influence senior stakeholders internally and externally., Experience leading and scaling high-performing teams in a matrixed, cross-functional environment.
Nice to Have
MBA or equivalent business/strategy experience preferred.
What You'll Do.
defining and executing the company’s distribution
and monetization strategy across top streaming OEM platforms
owns senior-level relationships
drives complex commercial agreements
leads cross-functional initiatives to maximize reach
Develop and lead the integration of end-to-end marketing strategy for all major streaming own traffic
conversion and sales targets
as well as long-range planning across product
Build and maintain senior
multi-threaded relationships with key partners
serve as the primary marketing point-of-contact and lead regular business reviews
and strategic planning sessions
Partner in complex negotiations for distribution agreements
co-marketing investments
and platform merchandising
Establish KPIs and operating rhythms to monitor platform performance (acquisition
work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels
Lead and develop a high-performing partnerships set priorities
and build organizational capabilities to support long-term platform growth.
How You'll Work.
Team & Collaboration
leads cross-functional initiatives; partner with biz dev, product marketing, and finance to structure scalable, high-impact deals; work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels; Experience leading and scaling high-performing teams in a matrixed, cross-functional environment.
Communication Scope
Exceptional executive presence with the ability to influence senior stakeholders internally and externally.
Process & Methodology
long-range planning, Establish KPIs and operating rhythms to monitor platform performance, allocate resources
Full Job Description
The Sr. Director, Platform Growth & Development is responsible for defining and executing the company’s distribution, growth, and monetization strategy across top streaming OEM platforms including Amazon, Roku, Google, Apple, and other targeted device partners. This role owns senior-level relationships, drives complex commercial agreements, and leads cross-functional initiatives to maximize reach, engagement, and revenue. As a key member of the Digital Commerce team, this role delivers business impact by scaling platform partnerships into durable, high-growth channels. **KEY RESPONSIBILITIES** **Platform Strategy & Revenue Ownership** Develop and lead the integration of end-to-end marketing strategy for all major streaming platforms; own traffic, conversion and sales targets, growth forecasts, as well as long-range planning across product, business development, and advertising. **Executive Relationship Management** Build and maintain senior, multi-threaded relationships with key partners (Amazon, Roku, Google, Apple, etc.); serve as the primary marketing point-of-contact and lead regular business reviews, negotiations, and strategic planning sessions in partnership with other internal teams. **Deal Structuring & Negotiation** Partner in complex negotiations for distribution agreements, revenue share models, co-marketing investments, and platform merchandising opportunities; partner with biz dev, product marketing, and finance to structure scalable, high-impact deals. **Performance Optimization & Growth** Establish KPIs and operating rhythms to monitor platform performance (acquisition, engagement, retention, monetization); work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels. **Team Leadership & Organizational Development** Lead and develop a high-performing partnerships team; set priorities, allocate resources, and build organizational capabilities to support long-term platform growth. **QUALIFICATIONS** *
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