Fresenius Medical Care
healthcare
Sr.DirectorofHomeProductMarketing
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Director of Home Product Marketing at Fresenius Medical Care. Skills: Product Marketing, Strategic Planning, Marketing Strategy, Product Launch. Direct and drive commercialization of assigned product(s). Develop and implement marketing strategies”
Industry & Context.
ability to anticipate problems and come up with appropriate solutions; Exercises sound, independent judgment
Travel (up to 30%) will be required, Most work to be performed in corporate/office settings
What They're Looking For.
Must Have
12+ years of increasingly progressive marketing experience in the nephrology healthcare market segment/industry, 5+ years of product management, including a new product launch, management skills, interpersonal skills, Excellent oral and written communication skills, Effective presentation skills, Excellent organizational skills, ability to manage multiple projects with tight deadlines, Excellent collaborative skills, demonstrated work experience across cultures, Maintains a proactive approach to all situations, ability to anticipate problems and come up with appropriate solutions, Exercises sound, independent judgment, knowledge of all MS Office applications, Budgeting, forecasting, and financial analysis, P&L management, Success in developing and launching successful new products in regulated, health care environment, Fluency with outcome-driven innovation and gated approach to product lifecycle management, Strategic insight, ability to develop strategic and tactical marketing plans to support company goals, Leadership skills to build successful cross-functional teams
Nice to Have
MBA, Home dialysis experience/familiarity
What You'll Do.
Direct and drive commercialization of assigned product(s)
Develop and implement marketing strategies
Develop brand positioning
Manage all aspects of the marketing mix
Translate product requirements for U.S. markets
Analyze and define the market
Develop and test marketing plans and strategies
Develop and disseminate promotion and training programs
Lead the design and development of marketing campaigns
Manage the advertising agency and promotional review system
Establish objectives for promotional programs and tactics
Direct the development of tactics
Provide status updates regarding marketing plan implementation
Ensure budgets and schedules are within company requirements
Interpret and provide recommendations for change of company-wide policies
Establish policies appropriate for the function
Build world class Product Marketing function
Develop and execute downstream product marketing strategy
Lead cross-functional teams to plan and execute launches
Utilize STP strategies
Develop compelling product value propositions and messaging
Develop and implement product-oriented selling tools/programs
Develop product pricing strategies
Monitor market trends
and competitive activity
Lead short- and long-term forecasting process
Develop and execute product phase-in/phase-out plans
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Partners with various internal departments; Build successful cross-functional teams (with sales, manufacturing, R&D, supply chain, etc.); Collaborative support of market research and analytics functions; Collaborative support of market research and analytics functions; Partner with Sales, Commercialization, Product Management, Clinical, and Regulatory teams; Close collaboration with Product Management, Finance, and Supply Chain functional counterparts; Close collaboration with global value stream leadership and other functional stakeholders
Communication Scope
Excellent oral and written communication skills; Effective presentation skills; interpersonal skills with the ability to communicate with all levels of management through diplomacy and tact
Process & Methodology
manage multiple projects with tight deadlines, outcome-driven innovation and gated approach to product lifecycle management
Full Job Description
# PURPOSE AND SCOPE: Reporting to the VP of U.S. Marketing, the Sr. Director of Home Product Marketing serves as the Marketing and commercial strategic planning leader for the Home businesses in the U.S. market. The Sr. Director of Home Product Marketing is responsible for developing and executing marketing strategies that drive the successful adoption and growth of Home products in the U.S. market, including programming focused on patient retention. The scope of this role spans from strategic planning to execution, including cross-functional product launch planning, competitive landscape assessment, definition of customer preferences/barriers/drivers, development of actionable segmentation/targeting/positioning strategies, value proposition development, pricing strategy, phase-in/phase-out planning, and short- and long-term forecasting. # PRINCIPAL DUTIES AND RESPONSIBILITIES: · Utilizes advanced knowledge of the business and industry subject matter expertise to direct and drive the commercialization of assigned product(s) providing program oversight and leadership to ensure a successful and effective implementation of the marketing plan. Responsible for cross-functional collaboration to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, and reimbursement/market access initiatives. · Develops, recommends, and implements highly impactful marketing strategies and long and short-term marketing plans that drive brand identity and business making the appropriate decisions to ensure an effective and efficient implementation. · Develops brand positioning, messaging, and promotion. Coordinates effective integration of various marketing tactics for advertising, public relations, sales force promotion, sales force and patient education, payor interactions and contract negotiations. · Manages all aspects of the marketing mix including promotion, pricing, distribution and product developments and/or
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