Abbott
Healthcare
Sr.DirectorGlobalStrategicMarketing
“Sr. Director Global Strategic Marketing at Abbott. Skills: Strategic marketing, Market research, Product commercialization. Drive new product commercialization. Develop marketing strategy”
What You'll Achieve.
Profitably grow Abbott Diabetes Care business; Meet strategic objectives; Maximize market share grow; Maximize income gains; Minimize customer base cannibalization; Achieve organizational goals; Achieve financial commitments; Optimize return on investment
Industry & Context.
Market analytics
25% travel
What They're Looking For.
Must Have
Bachelors Degree in marketing, sciences or business, Minimum 10 years experience in market research and analysis, Minimum 10 years experience in advertising, medical devices or consumer products, Minimum 10 years medical or consumer market research advertising, marketing experience
Nice to Have
Medical diagnostic or other medical experience desirable, Experience in diabetes industry optional, Global experience a plus
What You'll Do.
Drive new product commercialization
Develop marketing strategy
Grow Abbott Diabetes Care business
Oversee key functions and processes
Direct and manage commercial organization
Meet strategic objectives
Coordinate with commercial teams
Ensure plans and objectives are met
Devise actionable information and insight
Impact strategic decisions
Impact marketing decisions
Impact product development decisions
Develop market research activities
Oversee market research activities
Provide direction to marketing
Provide direction to sales
Manage relationships across functions
Ensure optimal outcome for projects
Analyze market research programs
Plan market research programs
Implement market research programs
Provide input to operational groups
Manage budget responsibilities
Identify effective positioning
Identify effective branding
Set strategy to maximize market share
Set strategy to maximize income gains
Assist in approval process for new product design
Achieve organizational goals
Develop strategic plan guidance
Manage marketing budget
Manage product responsibilities
Provide input for business development projects
Provide input for alliance projects
Negotiate programming within organization
Negotiate funding within organization
Negotiate programming across division
Negotiate funding across division
Develop metrics for managing business
Evaluate ADC vs competitive performance
Respond to brand requests
Respond to channel requests
Respond to competitive information
Manage vendor relationships
Set clear direction for vendors
Drive development of strategic plan
Communicate business strategy
Use resources to achieve financial commitments
Help managers understand their business
Define tactical strategies
Maintain contacts with key customers
Maintain contacts with outside institutions
Oversee development of special programs
Oversee commercial rollout of new products
Assist senior commercial leadership
Meet performance objectives
Ensure systems and procedures are in place
Ensure management structures are in place
How You'll Work.
Team & Collaboration
Commercial teams; Internal operational groups; Cross-functional teams; Regional Commercial Leadership; Region Marketing Directors; Global Commercial Innovation Strategy; Global Market Research & Competitive Intelligence
Communication Scope
Excellent communication skills; Excellent interpersonal skills
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