Sr.DigitalMarketingSpecialist

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. What You'll Do Lead SEO/AEO performance tracking and analysis Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline. Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them. Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach. Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations. Support and strengthen paid media performance Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment. Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions. Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments. Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, a