Interstate Batteries
Sr.DigitalMarketingSpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Digital Marketing Specialist at Interstate Batteries. Skills: Digital marketing, Hyper-local growth, Franchise support. Lead digital hyper-local organic growth strategy. Manage product listings”
Industry & Context.
Critical thinking; Data translation; Actionable recommendations
Ability to sustain posture seated, Use hands to grasp, Use hands to handle, Talk and hear, Stand and walk, Close vision, Depth perception, Adjust focus, Occasionally lift 20+ lbs, Prolonged computer use, Prolonged telephone use, Three days a week in office
What They're Looking For.
Must Have
Bachelor's Degree, 3+ years digital marketing, 3+ years content authoring, 3+ years SEO strategy, analytical skills, critical thinking skills, manage multiple projects, project management skills, Up to date online marketing trends, Up to date online marketing best practices, Up to date online measurement trends, Up to date online measurement best practices, Solid knowledge CMS, Solid knowledge web analytics tools, Proficient Microsoft Office
Nice to Have
Agile team experience preferred, Sitecore CMS experience a plus, PowerBI a plus, Experience with Franchise systems a plus
What You'll Do.
Lead digital hyper-local organic growth strategy
Manage product listings
Manage location listings
Own franchisee communication
Manage franchisee relationships
Share digital strategy
Share digital updates
Support paid media planning
Support paid media execution
Answer franchisee questions
Make informed website decisions
Provide reporting insights
Coordinate between marketing team
Coordinate with cross-functional partners
Provide status updates
Provide roadmap visibility
Support retail email program
Contribute to email strategy
Coordinate monthly coupon execution
Coordinate annual survey communications
Lead reputation management execution
Evaluate emerging technologies
Provide thought leadership
Provide perspective for adoption
Collaborate cross-functionally
Manage relationships with digital agencies
Manage relationships with vendors
How You'll Work.
Team & Collaboration
Cross-functional partners; Digital agencies; Vendors; Agile team experience
Communication Scope
Franchisee communication
Process & Methodology
Project management, Manage multiple projects, Time-sensitive deadlines, Agile team experience
Full Job Description
Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch. # **be your best self** At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us! **Purpose of Job:** The Sr. Digital Marketing Specialist will support the strategy, execution and analysis of all digital properties, with a focus on our franchise locations, All Battery Center locations. This role will support the digital needs for select internal business units and for franchise locations to drive organic growth, paid media and business goals. Additionally, this role will be responsible for managing the brand’s franchise locations on InterstateBatteries.com and their local store listings (Google Business Profile, Yelp, etc.). The role will partner closely with the other ABC-focused Team Members to drive the business goals for our Franchisees. This role will also ensure alignment between business units and teams. **Job Components:** * Lead the digital, hyper-local organic growth strategy for our roughly 170 All Battery Center stores * Manage ABC product and location listings on InterstateBatteries.com and third-party listing platforms (Google, Apple, Yelp, etc.) * Own franchisee communication and relationship management by proactively sharing digital strategy and updates (calls, emails, webinars, newsletters, etc.) * Basic understanding of paid media planning and execution to support answering franchisees questions, making informed decisions for the website and providing thoughtful reporting insights * Serve as a key point of coordination between the All Battery Marketing team and cross-functional partners by providing status updates, timelines and roadmap visibility * Support t
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