Sr.DigitalMarketingManager

By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn’t just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world. The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards. In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for. Overview Puffco is seeking an experienced Senior Digital Marketing Manager (Contract) to support the business during a maternity leave. This role will own and execute key digital marketing channels, with a focus on email (Klaviyo), SMS, and paid media, while also playing a critical role in go-to-market (GTM) launches, promotions, and lifecycle strategy. This is a highly cross-functional role requiring both strategic leadership and hands-on execution. Key Responsibilities Own day-to-day execution and optimization of email and SMS marketing programs (Klaviyo) Build, QA, and deploy campaigns and automated flows Manage segmentation, personalization, and testing strategies Monitor performance and optimize for revenue, engagement, and retention Own the CRM channel within GTM launches Develop and execute email/SMS strategies for product launches and key campaigns Partner cross-functionally to ensure alignment across messagi