Puffco
Cannabis
Sr.DigitalMarketingManager
“Sr. Digital Marketing Manager at Puffco. Skills: Email marketing, SMS marketing, Paid media, Lifecycle strategy. Own email execution. Own SMS execution”
What You'll Achieve.
Seamless CRM execution; Improve email performance; Improve SMS performance; Improve paid media visibility; Manage referral program; Contribute to acquisition; Minimize disruption
Industry & Context.
Performance optimization; Data analysis
What They're Looking For.
Must Have
5+ years digital marketing, 5+ years eCommerce, 5+ years DTC, Deep Klaviyo experience, Paid media channels experience, CRM strategy ownership, Analytical mindset, Reporting experience, Performance optimization experience, Manage multiple priorities, Work independently
Nice to Have
Premium/lifestyle brand experience, Consumer brand experience, SMS marketing compliance knowledge, SMS marketing best practices, Agency experience, Manage external partners, International DTC marketing, Localization strategies
What You'll Do.
Build email campaigns
Deploy email campaigns
Manage personalization
Optimize for engagement
Optimize for retention
Develop email strategies
Develop SMS strategies
Execute email strategies
Execute SMS strategies
Lead promotion execution
Plan promotional moments
Deploy DTC promotions
Coordinate messaging cadence
Coordinate audience targeting
Optimize performance in real time
Ensure SMS compliance
Track SMS performance
Oversee paid media performance
Collaborate on campaign execution
Ensure creative alignment
Ensure landing page alignment
Ensure audience targeting alignment
Monitor conversion rate
Provide actionable insights
Manage referral platform
Optimize referral program
Drive customer acquisition
Drive customer advocacy
Analyze channel performance
Deliver weekly reporting
Deliver monthly reporting
Identify opportunities
Identify areas for improvement
Translate data into recommendations
Support product launches
Support promotional campaigns
Maintain customer lifecycle strategies
Evolve customer lifecycle strategies
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative teams; eCommerce teams; Product teams; External agencies
Applying for this Sr. Digital Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Puffco?
Real rants from real employees. Read before you apply.