Common Room
SaaS
Sr.DemandGenerationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Demand Generation Manager at Common Room. Skills: Demand Generation, integrated marketing programs, paid acquisition, ABM. Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing. Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution”
What You'll Achieve.
drive qualified pipeline at Common Room; focus on pipeline contribution; continuously improve conversion across the funnel
Industry & Context.
analytical mindset -- you use data to inform decisions, not just report on them
What They're Looking For.
Must Have
6+ years of B2B marketing experience with a focus on demand generation, Proven track record of building and executing campaigns that drive measurable pipeline, Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc. ), Experience building and executing ABM programs in a SaaS environment, Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms, analytical mindset -- you use data to inform decisions, not just report on them, Comfortable operating in a fast-moving startup where you own your programs end to end
Nice to Have
Experience marketing to RevOps, Sales Operations, or GTM leadership personas, Familiarity with modern GTM data platforms and signal-based workflows
What You'll Do.
Build and execute integrated demand generation campaigns across paid media
and lifecycle marketing
Own paid acquisition across channels -- plan
and optimize with a focus on pipeline contribution
Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
Use buyer signals -- product usage
community engagement -- to identify in-market accounts and trigger timely engagement
Track and report on campaign performance
using data to continuously improve conversion across the funnel
Run experimentation across channels and campaign strategies to find what works and scale it
Contribute to marketing infrastructure improvements including attribution
How You'll Work.
Team & Collaboration
partnering closely with Sales, RevOps, and Product Marketing to connect buyer signals to pipeline outcomes; Partner with Sales and SDRs to ensure program-to-pipeline alignment; Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
Full Job Description
About us Common Room is the AI GTM Platform that empowers your teams with AI agents built on complete buyer intelligence. We unify every signal across the full buyer journey into one continuously-updated, person-level view—so your team knows exactly who to target and why, what to say, and when to reach out. GTM teams are drowning in tool sprawl, fragmented data, and AI that doesn't deliver. Common Room replaces your disconnected stack with one platform built for scale and complexity. We bring together data, orchestration, and execution in one system built for orgs of 75-1000+. We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona, and we're backed by 25+ operators from companies like Figma, Stripe, Airtable, Slack, Notion, Loom, and more. You + Common Room? You'd be joining a team that values simplicity, passion, trust, each other, and our customers above all. We ask hard questions, collaborate gladly, and make decisions quickly. So hello! Please, knock on our door. We'd love to meet you. About the Role We're looking for a Senior Demand Generation Manager to own and scale integrated marketing programs that drive qualified pipeline at Common Room. This is a strong IC role. You'll be hands-on with campaign execution, paid acquisition, and ABM while partnering closely with Sales, RevOps, and Product Marketing to connect buyer signals to pipeline outcomes. You know how to build programs that actually move the needle, and you're comfortable operating in a fast-moving environment where strategy and execution happen in the same week. What You'll Do - Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing - Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution - Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps - Use buyer signals -- product usage, website activity,
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