Company
pharmaceutical
(高级)客户策略经理(Sr.)CustomerStrategyManager
Neural analysis suggests this role is
optimal for Mid candidates.
“(高级) 客户策略经理 (Sr. ) Customer Strategy Manager. Skills: patient-centric marketing strategies, patient journey mapping, market analytics, brand strategy development, customer strategy expert, patient segmentation strategies, patient engagement approaches, market trends analysis, competitive landscape analysis, patient insights analysis, integrated patient marketing campaigns, patient education materials development, disease awareness programs development, patient-focused digital marketing initiativ”
What You'll Achieve.
drive brand growth and market share; Establish KPIs and monitoring mechanisms for customer strategy effectiveness; Conduct regular performance reviews and strategy optimization; ROI analysis
Industry & Context.
analytical skills and ability to translate data into strategy
What They're Looking For.
Must Have
Bachelor's degree in Life Sciences, Pharmacy, Business, or related field, 5 years of experience in the pharmaceutical industry in roles related to patient marketing, patient engagement, or similar functions, at least 3 years of experience in consumer marketing, internet platforms, and social media platforms, analytical skills and ability to translate data into strategy
Nice to Have
Experience in chronic disease areas (e. g. , obesity, diabetes, metabolic disorders) is ideal
What You'll Do.
developing and executing comprehensive patient-centric marketing strategies
Develop annual customer strategy plan aligned with brand objectives and overall business goals
Formulate patient segmentation strategies and corresponding engagement approaches
Monitor and analyze market trends
competitive landscape
Design and implement integrated patient marketing campaigns across multiple channels
Develop patient education materials and disease awareness programs
Manage patient-focused digital marketing initiatives and content strategy
How You'll Work.
Process & Methodology
Manage marketing budget allocation and ROI analysis
Full Job Description
**JOB SUMMARY** The Customer Strategy Manager will be responsible for developing and executing comprehensive patient-centric marketing strategies. This role requires deep understanding of patient journey mapping, market analytics, and brand strategy development. The incumbent will serve as the customer strategy expert, translating market insights into actionable plans to drive brand growth and market share. **KEY RESPONSIBILITIES** * **Strategic Planning & Execution**： * Develop annual customer strategy plan aligned with brand objectives and overall business goals. * Formulate patient segmentation strategies and corresponding engagement approaches. * Monitor and analyze market trends, competitive landscape, and patient insights * **Marketing Program Management:** * Design and implement integrated patient marketing campaigns across multiple channels. * Develop patient education materials and disease awareness programs. * Manage patient-focused digital marketing initiatives and content strategy. * **Performance Measurement:** * Establish KPIs and monitoring mechanisms for customer strategy effectiveness. * Conduct regular performance reviews and strategy optimization. * Manage marketing budget allocation and ROI analysis. **EDUCATION AND SKILLS** * Bachelor's degree in Life Sciences, Pharmacy, Business, or related field. * 5 years of experience in the pharmaceutical industry in roles related to patient marketing, patient engagement, or similar functions, with at least 3 years of experience in consumer marketing, internet platforms, and social media platforms. * Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders) is ideal. * Strong analytical skills and ability to translate data into strategy. **职位概要** 客户策略经理负责制定和执行以患者为中心的营销策略。该职位需要深入理解患者旅程、市场分析和品牌策略开发。任职者将作为客户策略专家，将市场洞察转化为可执行的计划，以推动品牌增长和市场份额。 **主要职责** * **战略规划与执行** * 制定与品牌目标和整体业务目标一致的年度客户策略计划 * 制定患者细分策略及相应的互动方法 * 监测和分析市场趋势、竞争格局及患者洞察 * **市场项目管理** * 设计并实施跨多个渠道的整合患者市场活动 * 开发患者教育材料和疾病认知项目 *
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