Willow
Healthcare
Sr.Copywriter
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Copywriter at Willow. Skills: Brand voice, Performance marketing, Patient education. Write high-converting copy. Create landing pages”
Industry & Context.
What They're Looking For.
Must Have
4+ years copywriting, Proven ability across ads, Proven ability landing pages, Proven ability email, Proven ability SMS, Experience lifecycle marketing, Experience retention marketing, Portfolio simplifying complex topics, Excellent written English, Experience using AI tools, Collaboration skills, Organization skills, Ability work independently
Nice to Have
Editorial judgment with AI tools
What You'll Do.
Write high-converting copy
Create product detail pages
Manage lifecycle marketing
Support product launches
Write scripts for video
Write scripts for social
Write scripts for influencer
Simplify complex concepts
Create patient-facing materials
Improve customer support communications
Improve CX communications
Develop educational content
Contribute to content initiatives
How You'll Work.
Team & Collaboration
Cross-functionally with product; Cross-functionally with operations; Cross-functionally with patient services; Partner with growth teams; Partner with creative teams; Collaborate with clinical teams; Collaborate with product teams
Communication Scope
Written English
Full Job Description
About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: As our Copywriter, you’ll shape and scale our brand voice by turning complex clinical concepts into clear, compelling, and supportive messaging that drives action. We’re looking for a versatile writer who can move between performance marketing, brand storytelling, and patient education, blending conversion-focused copy with an empathetic tone. You’ll work cross-functionally with product, operations, and patient services to ensure all messaging is clear, human, and aligned. From ad hooks to educational content, you’ll translate strategy into execution across the full funnel. Responsibilities: Growth & Direct Response - Write high-converting copy for paid channels (Meta, Google, video) - Create landing pages and product detail pages - Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention) - Partner with growth and creative teams to test and optimize messaging Brand & Product - Develop website and product copy that clearly communicates value - Support product launches with messaging and campaign assets - Write scripts for video, social, and influencer content - Maintain a consistent, empathetic brand voice Patient Experience & Education - Simplify complex or clinical concepts into clear, engaging content - Create patient-facing materials (onboarding, in-app, educational) - Improve customer support and CX communications Content & Thought Leadership - Develop educational content (guides, checklists) that builds trust - Contribute to blog and content initiatives - Collaborate with clinical and product teams for accuracy Execution & Collaboration - Own copy from
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