MasterClass
Sr.ContentMarketingManager
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“Sr. Content Marketing Manager at MasterClass. Skills: Content marketing, Integrated marketing, Campaign strategy, Brand building. Lead integrated marketing campaigns. Develop integrated go-to-market strategies”
What You'll Achieve.
Drive measurable business impact; Drive audience impact; Drive brand love
Industry & Context.
Strategic thinking
What They're Looking For.
Must Have
7+ years integrated marketing, 7+ years content marketing, 7+ years brand marketing, 7+ years entertainment marketing, 7+ years consumer campaign strategy, Develop integrated go-to-market campaigns, Strategic thinking skills, Storytelling skills, Experience writing positioning frameworks, Experience writing campaign narratives, Experience writing creative briefs, Exceptional cross-functional collaboration, Stakeholder management skills, Ability to influence across teams, Experience working directly with talent, Experience working with creators, Experience working with instructors, Experience working with external partners, Understanding of culture, Understanding of audience behavior, Understanding of consumer trends, Ability to identify opportunities, Curiosity around emerging technologies, Adaptability around emerging technologies, Excellent communication skills, Excellent presentation skills, Excellent organizational skills, Excellent project management skills, Ability to manage multiple priorities
Nice to Have
AI-enabled marketing workflows experience, Experimentation experience
What You'll Do.
Lead integrated marketing campaigns
Develop integrated go-to-market strategies
Write creative and strategy briefs
Partner cross-functionally with teams
Align campaign priorities
Execute high-impact launches
Build working relationships with instructors
Support campaign alignment
Support co-marketing opportunities
Support launch execution
Use audience insights to optimize
Use campaign performance to optimize
Use testing to optimize
Use experimentation to optimize
Inform future launches
Support on-set campaign moments
Ensure creative alignment
Identify real-time marketing opportunities
Evolve campaign development approaches
Leverage AI-enabled tools
Leverage experimentation
Leverage operational innovation
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative teams; Content teams; Talent teams; PR teams; Product Marketing teams; Social teams; Performance Marketing teams; Operations teams; Instructor teams
Communication Scope
Presentation skills; Communication skills
Process & Methodology
Project management
Full Job Description
Who we are: MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours. Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U. S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply. We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role. ✨ Snapshot of the Role: MasterClass is looking for a highly strategic and creatively driven Sr. Content Marketing Manager to help bring our most culturally relevant class launches and brand moments to life. Reporting into the Integrated Marketing organization, this person will lead end-to-end campaign strategy and execution across a slate of launches — shaping how the world experiences MasterClass through breakthrough storytelling, integrated marketing, and audience-first thinking. This role sits at the intersection of entertainment, culture, storytelling, and technology. You’ll partner across Creative, Content, Talent, PR, Product Marketing, Social, and Performance Marketing teams to develop integrated campaigns that drive both business impact and bra
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