Informa Group Plc
Events
SrCommsPlanner,Commercial
“Sr Comms Planner, Commercial at Informa Group Plc. Skills: Communication planning, Messaging strategy development, Creative brief creation, Campaign calendar management, Agile workflows. Developing and refining messaging frameworks. Creating creative briefs”
What You'll Achieve.
Optimized for maximum impact; Increase relevance and engagement across communication channels; Maximize impact
Industry & Context.
Analytical skills; Tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies; Use insights from marketing analytics to refine communication frameworks and pivot strategies to maximize impact.
Work in-person with each other, or with customers and partners, three days a week or more., When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
What They're Looking For.
Must Have
Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels., Experience in creating creative briefs and collaborating with design teams to align visuals with messaging., Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets., Data-driven mindset with a focus on agile workflows and iterative collaboration., analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies.
What You'll Do.
Developing and refining messaging frameworks
Creating creative briefs
Ensuring visual alignment with campaign strategies
Managing the campaign calendar
Ensuring timely execution of communication activities
Developing and refining communication frameworks in collaboration with the product marketing manager that align with the commercial value proposition
and campaign objectives.
Create messaging strategies that resonate with target audiences
ensuring consistency across all channels and touchpoints.
Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.
Develop creative briefs that outline messaging
and audience insights for creative teams.
Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.
Act as the bridge between messaging strategy and creative execution
ensuring all assets reflect the intended communication goals.
Manage the campaign calendar
ensuring all communication activities align with the Campaign Manager’s strategy and timelines.
Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.
Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.
Use real-time performance data to refine messaging frameworks and creative briefs as needed.
Establish and monitor messaging KPIs
including engagement rates
and customer sentiment metrics.
Use insights from marketing analytics to refine communication frameworks and pivot strategies to maximize impact.
How You'll Work.
Team & Collaboration
Collaborates closely with the Product Marketing Manager and Campaign Manager; Reporting directly to the Director of Commercial Marketing; Develop and refine communication frameworks in collaboration with the product marketing manager; Collaborate with stakeholders within the team to increase relevance and engagement across communication channels.; Collaborate with designers and content creators; Coordinate with cross-functional teams; Embedding iterative collaboration and adaptability into communication planning.
Communication Scope
Developing and refining messaging frameworks; Creating creative briefs; Ensuring visual alignment with campaign strategies; Messaging strategies that resonate with target audiences; Consistency across all channels and touchpoints; Communication channels; Messaging, visual direction, and audience insights; Messaging frameworks and campaign objectives; Intended communication goals; Messaging and creative assets
Process & Methodology
Campaign Calendar Management, Ensuring timely execution of communication activities, Ensuring timely delivery of messaging and creative assets for campaigns
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