SrBrandManager

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application. Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you! ## ## Job Description: **What will you work on?** As the Senior Brand Manager for Sales Strategy & Planning, you will act as the commercial owner for assigned brands and categories within the US market. You will be responsible for translating global brand strategy into a cohesive go-to-market (GTM) plan that delivers strong retail execution and business performance. This role owns the US P&L for the portfolio, drives strategic decision-making, and ensures alignment across Global Business Teams, US Marketing, and Customer Planning teams. **How will you create impact?** * Lead the development and localization of brand and category strategies for the US market. * Define portfolio architecture, product prioritization, and assortment strategy across all channels. * Own and lead the US go-to-market (GTM) strategy, ensuring alignment with commercial milestones and retailer line reviews. * Develop brand playbooks, sales narratives, and commercial tools to support sell-in and retail execution. * Own the financial performance of the portfolio, including P&L management, forecasting, pricing, and profitability optimization. * Leverage POS, Circana, and other market data to evaluate performance and identify growth opportunities. * Serve as the primary interface with Global Business Teams to ensure alignment on the innovation pipeline and brand priorities. * Lead key selling moments, including Toy Fair, line reviews, and retailer presentations. * Lead and develop a team, setting clear prior