Sr.BrandEnablementLead

Brand enablement used to mean writing guidelines and hoping people read them. That era is over. The Brand Enablement Lead is a senior individual contributor role within Brand Scale, the technology-enabled production and innovation engine of the AWS Brand & Creative organization. This role is the connective tissue between brand strategy and brand activation — but the way that connection works is changing fast. Static PDFs and one-off training decks are giving way to agentic tools, AI-powered brand agents, and self-service systems that deliver the right guidance at the moment of need. The Brand Enablement Lead is the person who drives that transformation — taking the foundational disciplines of brand education, vendor governance, and cross-functional influence and making them modern, scalable, and genuinely useful. AWS is the world's largest cloud provider and one of the most recognized technology brands on the planet. As the brand evolves, so does the challenge of ensuring consistency across hundreds of teams, dozens of agencies, and thousands of touchpoints. This role makes that consistency possible — not through enforcement, but through smart program design, AI-augmented enablement, and the kind of influence that changes how people work, not just what they produce. This is not a traditional brand management role. It is a role for someone who sees automation, AI, and agentic solutions as the natural next step for brand enablement — and who has the strategic instinct and operational rigor to make that vision real inside a complex, global organization. Candidate Profile The ideal candidate for this role is a natural connector, educator, and early adopter. You have spent your career making other people better at activating a brand — not by policing outputs, but by building the systems, programs, and relationships that make great brand work the path of least resistance. You are equal parts strategist and operator: you can design a training curriculum and then figure out