Acxiom
Sr.AudienceActivationSpecialist
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“Sr. Audience Activation Specialist at Acxiom. Skills: segmentation strategies, data analysis, marketing campaigns. Develop and implement advanced segmentation strategies to optimize marketing campaigns. Advise on targeting strategies to ensure the right audience is reached effectively”
What You'll Achieve.
maximize spend; personalize content; increase conversion rates; optimize marketing campaigns; ensure the right audience is reached effectively; provide insights and recommendations; maximize marketing spend and improve ROI; enhance customer engagement and conversion rates; align strategies with overall marketing goals; continuous improvement; optimizing marketing spend and increasing conversion rates through data-driven strategies
Industry & Context.
problem-solving and critical thinking skills; problem-solving skills
What They're Looking For.
Must Have
Bachelor’s degree, Minimum of 5 years of relevant experience, verbal and written communication skills, with both internal colleagues and external clients, problem-solving and critical thinking skills, Proven experience in data analysis and segmentation strategy within an email marketing context, analytical skills with the ability to interpret complex data sets, Proficiency in data analysis tools and software, Excellent communication skills to convey insights and recommendations effectively, Ability to work collaboratively in a fast-paced, dynamic environment, problem-solving skills and attention to detail, Experience in optimizing marketing spend and increasing conversion rates through data-driven strategies, Extremely proactive, highly organized, with proven ability to manage multiple tasks, Ability to prioritize and focus, with strict attention to detail, Sound knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools, Great team player, know when to lead and when to follow
Nice to Have
Email service provider experience, A passion for data and a deep understanding of email marketing, Innovative thinking and the ability to develop creative solutions, A track record of successfully managing complex segmentation strategies, presentation skills and the ability to craft compelling narratives from data insights, A proactive approach to staying current with industry trends and continuously improving strategies
What You'll Do.
Develop and implement advanced segmentation strategies to optimize marketing campaigns
Advise on targeting strategies to ensure the right audience is reached effectively
Run counts and analyze data to provide insights and recommendations
Explore and test various options to maximize marketing spend and improve ROI
Drive advanced segmentation to enhance customer engagement and conversion rates
Monitor and analyze campaign performance
providing actionable insights for continuous improvement
Stay updated with industry trends and best practices in email marketing and data analytics
How You'll Work.
Team & Collaboration
Collaborate with the email team to align strategies with overall marketing goals; Ability to work collaboratively in a fast-paced, dynamic environment; Great team player, know when to lead and when to follow
Communication Scope
verbal and written communication skills, with both internal colleagues and external clients; Excellent communication skills to convey insights and recommendations effectively; presentation skills and the ability to craft compelling narratives from data insights
Process & Methodology
proven ability to manage multiple tasks, Ability to prioritize and focus, strict attention to detail
Full Job Description
The Audience Activation Specialist will play a pivotal role in driving our acquisition marketing efforts by developing and executing complex segmentation strategies, advising on targeting, running counts, and exploring options to maximize spend, personalize content, and increase conversion rates. This role supports the email acquisition team and is crucial for optimizing our marketing campaigns. _What you will do:_ * Develop and implement advanced segmentation strategies to optimize marketing campaigns. * Advise on targeting strategies to ensure the right audience is reached effectively. * Run counts and analyze data to provide insights and recommendations. * Explore and test various options to maximize marketing spend and improve ROI. * Drive advanced segmentation to enhance customer engagement and conversion rates. * Collaborate with the email team to align strategies with overall marketing goals. * Monitor and analyze campaign performance, providing actionable insights for continuous improvement. * Stay updated with industry trends and best practices in email marketing and data analytics. _What you will need:_ * Bachelor’s degree * Minimum of 5 years of relevant experience * Strong verbal and written communication skills, with both internal colleagues and external clients * Strong problem-solving and critical thinking skills * Proven experience in data analysis and segmentation strategy within an email marketing context * Strong analytical skills with the ability to interpret complex data sets. * Proficiency in data analysis tools and software * Excellent communication skills to convey insights and recommendations effectively * Ability to work collaboratively in a fast-paced, dynamic environment * Strong problem-solving skills and attention to detail * Experience in optimizing marketing spend and increasing conversion rates through data-driven strategies * Extremely proactive, highly organized, with proven ability to manage multiple tasks * Ability to prioritize
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