Kraft Heinz
CPG
Sr.Analyst,eCategoryManagement-Walmart
Neural analysis suggests this role is
optimal for Mid candidates.
“Sr. Analyst, eCategory Management - Walmart at Kraft Heinz. Skills: eCommerce, Category Management, Data Analysis, Strategy. Act as Digital Category Expert. Advise WMT site merch and merchant teams”
What You'll Achieve.
Drive profitable, share-winning growth; Transforming the future within categories; Enable category and KHC financial growth goals; Drive holistic category strategy; Achieve eCommerce goals of topline sales growth; Achieve online penetration targets; Achieve category share targets
Industry & Context.
problem-solving skills; intellectual curiosity
What They're Looking For.
Must Have
CPG experience in Sales, Category Leadership, Insights, or eCommerce, Highly analytical, Ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights, storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style, problem-solving skills, intellectual curiosity, proven ability to work on multiple assignments and prioritize, Ability to thrive in ambiguity, collaboration skills, ability to influence, drive change management
Nice to Have
Passion for high performance and digital success
What You'll Do.
Act as Digital Category Expert
Advise WMT site merch and merchant teams
Support strategic business and site planning
Enable eCommerce goals
Provide consumer-based insights
Deliver actionable recommendations
Assist with delivering site merch strategy
Build executional elements
Analyze multiple sets of data
Validate data accuracy
Complete eCategory WMT reporting
Share reporting with internal and external teams
Collaborate with internal and external stakeholders
Align and execute digital category initiatives
Identify white space digital opportunities
Uncover potential growth areas
How You'll Work.
Team & Collaboration
Partner to customers and sales organization; Trusted Digital expert for WMT site merch and merchant team; Collaborate horizontally and vertically with internal and external stakeholders; Work with merchants, site merchandising
Communication Scope
advanced storytelling skills
Full Job Description
## _Job Description_ Here at Kraft Heinz, the eCommerce and Customer Marketing (ECM) team mission is to drive profitable, share-winning growth by understanding how consumers shop online, delivering fundamentals at scale, and integrating a digital-first mentality and approach into the org. The eCategory leadership team is an indispensable partner to our customers and sales organization, applying a digital lens to our integrative category work. We are focused on transforming the future within our categories faster and better than anyone else. We do this by being shopper-obsessed, activating as a high performing culture. We lead and act with integrity for the category first. We are consultants with a growth mindset. We are brilliant at the basics and love KHC and our customers. The Senior Analyst, eCategory Management role will be part of the broader Walmart eCategory team, responsible for leveraging data and insights to deliver eCommerce category strategy that will enable both category and KHC financial growth goals with Walmart. This role will act as the trusted Digital expert for WMT site merch and merchant team, influencing digital shelf fundamentals, search, and online merchandising to drive holistic category strategy across digital touchpoints. **Essential Functions & Responsibilities** * Act as the Digital Category Expert and trusted Advisor partner to WMT site merch and merchant teams to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories * Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights. Examples include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and instore execution opportunities * Assist with delivering site merch strategy
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