Ovative Group
media, measurement, and creative
Sr.Analyst,DigitalExperienceOptimization
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Analyst, Digital Experience Optimization at Ovative Group. Skills: Digital Experience Optimization, Site/App Analytics, Data Analysis, CRO, Client Relationship Management. Act as a subject matter expert for Site/App & Analytics strategies. Develop and drive forward multi-channel digital experience strategies and roadmaps”
What You'll Achieve.
Profitable growth; Transform their media and measurement programs; Driving results for our clients; Measuring and optimizing to the true enterprise impact, not solely ecommerce impacts; Client program growth goals; Improve the end-to-end customer purchase journey; Support data-driven recommendations; Improve measurement and decision-making; Support conversion rate optimization (CRO) programs; Grow client relationships
Industry & Context.
Great critical & analytical thinking; Sound conceptual and analytical problem-solving skills; Understand business problems; Analyze trends; Draw conclusions; Make actionable recommendations; Identify optimization opportunities; Uncover insights & opportunities; Identify friction points
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
What They're Looking For.
Must Have
3+ years of experience in digital marketing and analytics, site/app product development, or related field, Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations, Proven track record of success driving growth and positive results within a digital business, Great communication and client management skills, Sound conceptual and analytical problem-solving skills, Exceptional attention to detail, Ability to work independently and drive efforts from start to finish
Nice to Have
Digital agency experience or digital lead on the client-side, Previous experience in performance marketing, retail, eCommerce, etc., Familiarity using Google Analytics or Adobe Analytics for reporting and analysis, Experience with digital A testing or personalization tools (Adobe Target, Optimizely, etc. ), Knowledge of UX/UI best practices, Experience with usability testing
What You'll Do.
Act as a subject matter expert for Site/App & Analytics strategies
Develop and drive forward multi-channel digital experience strategies and roadmaps
Analyze qualitative and quantitative data from client websites and apps
Analyze marketing performance data
Conduct quantitative analysis
Employ qualitative research methodologies
Support weekly and monthly reporting
Assess digital analytics tagging and data
Support conversion rate optimization (CRO) programs
Assist in the execution of A/B and multivariate tests
Monitor experiment performance and document learnings and results
Translate testing outcomes into clear insights and recommendations
Lead development and delivery of client-facing solutions
Manage work independently with initial direction from leadership
Help train new Ovative team members
How You'll Work.
Team & Collaboration
Partnering with new technology companies; In partnership with other team members; Collaborate and share recommendations with marketing channel teams; Collaboration with teams and stakeholders
Communication Scope
Great communication and client management skills; Developing and delivering client communication; Clear communication
Process & Methodology
Managing planning and execution tools, Managing client relationships, Leading tactical planning and execution
Full Job Description
**_About Ovative Group:_** Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. **_About the Role_ ** Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. **Our approach to Digital Experience Optimization at Ovative Group can’t be found anywhere else. **We measure and optimize sites and apps at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. The **Ovative Group Senior Analyst, Digital Experience Optimization position** is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical & analytical thinking, has a solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterpris
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