Company
Sr.Analyst,AdvancedAnalytics
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“Sr. Analyst, Advanced Analytics. Skills: SQL, Python, Adobe Analytics, PowerBI, Tableau, Marketing Mix Modeling, media optimization KPIs, incrementality vs attribution vs experimentation. Conducts in-depth analysis of large-scale marketing datasets to generate data-driven recommendations that enhance media investment efficiency and campaign performance. Supports strategic decision-making by applying advanced analytical, statistical and database skills to develop, automate, and maintain analytic ”
What You'll Achieve.
generate data-driven recommendations that enhance media investment efficiency and campaign performance; maximize marketing impact and efficiency
Industry & Context.
advanced analytical, statistical and database skills; identifying optimization opportunities; identifying media investment opportunities
Must live within reasonable commuting distance from SF office and able to appear in office as required
What They're Looking For.
Must Have
Master’s degree in Mathematics, Statistics, Data Science, Computer Science, or related field, 3 years of experience in the job offered or related role, SQL proficiency, Python proficiency, Excel proficiency, Powerpoint proficiency
What You'll Do.
Conducts in-depth analysis of large-scale marketing datasets to generate data-driven recommendations that enhance media investment efficiency and campaign performance
Supports strategic decision-making by applying advanced analytical
statistical and database skills to develop
and maintain analytic solutions across diverse data sources
Partners closely with Reporting and Engineering teams
as well as external vendors
to design and implement scalable frameworks and visualizations tailored to evolving business needs
Involved in cross-functional collaboration to build requirements
standardize processes
document methodologies
and refine measurement strategies for key marketing performance indicators
Proactively delivers insights across the full marketing funnel—from awareness to conversion—by interpreting complex customer journey data and identifying optimization opportunities
Drive adoption of best practices and contribute to enterprise-wide analytics initiatives through engagement with Marketing Shared Services teams across brands
model and analyze retail and media data to measure marketing
Hands on expertise with Adobe Analytics with experience navigating workspace
creating calculated metrics
and extracting insights on channels from traffic to
Ability in both PowerBI and Tableau to construct and design functional dashboards and interpret for storytelling
Understanding of Marketing Mix Modeling inputs and outputs and ability to interpret results for marketing optimization
with experience building diminishing return and saturation
Understanding of media optimization KPIs and diagnostics
Clear understanding of the roles of incrementality vs attribution vs experimentation for marketing effectiveness
Ability to project manage media testing
reporting and ad hoc requests from start to finish via robust project plans and attention to
deliver and communicate findings and recommendations via data visualizations and PowerPoint presentation decks and level up insights for leadership
Consultative approach to identifying media investment opportunities and budget optimization ability to translate data-driven insights into actionable recommendations that maximize marketing impact and efficiency
How You'll Work.
Team & Collaboration
Partners closely with Reporting and Engineering teams, as well as external vendors; Involved in cross-functional collaboration; Direct collaboration with external stakeholders including Meta, Google, 3rd party marketing agencies and proven partnership with internal stakeholders including Finance
Communication Scope
interpret for storytelling; trend analysis; executive; communicate findings and recommendations; data visualizations; PowerPoint presentation decks; level up insights for leadership
Process & Methodology
Ability to project manage media testing, reporting and ad hoc requests from start to finish via robust project plans and attention to
Full Job Description
## About the Role Conducts in-depth analysis of large-scale marketing datasets to generate data-driven recommendations that enhance media investment efficiency and campaign performance. Supports strategic decision-making by applying advanced analytical, statistical and database skills to develop, automate, and maintain analytic solutions across diverse data sources, including internal data warehouses, marketing mix models, web analytics platforms, external marketing tools, and digital measurement systems. Partners closely with Reporting and Engineering teams, as well as external vendors, to design and implement scalable frameworks and visualizations tailored to evolving business needs. Involved in cross-functional collaboration to build requirements, standardize processes, document methodologies, and refine measurement strategies for key marketing performance indicators. Proactively delivers insights across the full marketing funnel—from awareness to conversion—by interpreting complex customer journey data and identifying optimization opportunities. Drive adoption of best practices and contribute to enterprise-wide analytics initiatives through engagement with Marketing Shared Services teams across brands. Candidates must demonstrate hands-on proficiency with the following tools and skill sets. Familiarity alone is not sufficient—real-world usage and application are required. Must live within reasonable commuting distance from SF office and able to appear in office as required. Salary Range: $164,403- $186,900 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. ## What You'll Do 1\. SQL, Python, Excel, Powerpoint, LLM usage to extract, manipulate, model and analyze retail and media data to measure marketing effectiveness; 2\. Hands on expertise with Adobe Analytics with experien
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