FreeWheel
Sr.AccountManager,DemandActivation
Neural analysis suggests this role is
optimal for Senior candidates.
“Sr. Account Manager, Demand Activation at FreeWheel. Skills: Demand Activation, Programmatic Strategy, Account Management. Optimize programmatic buying strategies. Optimize campaign activation”
What You'll Achieve.
Maximize campaign performance; Maximize ROI; Drive revenue growth; Improve campaign delivery; Improve inventory utilization; Improve revenue outcomes; Maximize CTV campaign performance; Increase spend; Optimize performance; Drive adoption of high-value inventory; Drive adoption of deal structures; Align with advertiser objectives; Align with revenue goals; Improve demand partner performance; Improve marketplace outcomes
Industry & Context.
Solve problems; Troubleshooting
What They're Looking For.
Must Have
5–7 years account management, 5–7 years partner-facing roles, Deep understanding programmatic ecosystem, Demonstrated success managing strategic relationships, Consultative communication skills, Relationship-building skills, Translate complex technical concepts, Proven ability to interpret customer needs, Solve problems, Drive toward revenue-positive outcomes, Proficiency with analytics and reporting tools, Proficiency with ad tech platforms, Comfort working with AI-assisted tools, Demonstrated willingness to integrate AI, Highly organized
Nice to Have
Digital video/CTV experience strongly preferred, Looker proficiency preferred, Tableau proficiency preferred, Salesforce proficiency preferred, Video ad servers proficiency preferred, SSPs proficiency preferred, DSPs interfaces proficiency preferred, Microsoft Copilot proficiency preferred, Glean proficiency preferred, Large language models proficiency preferred
What You'll Do.
Optimize programmatic buying strategies
Optimize campaign activation
Analyze demand partner performance
Provide data-driven recommendations
Improve campaign delivery
Improve inventory utilization
Improve revenue outcomes
Guide partners on programmatic best practices
Guide partners on marketplace configuration
Guide partners on CTV campaign performance
Monitor demand partner trends
Identify opportunities to increase spend
Identify opportunities to optimize performance
Develop relationships with agencies
Develop relationships with DSP partners
Serve as programmatic resource
Support operationalization of commercial programs
Support optimization of commercial programs
Drive adoption of high-value inventory
Drive adoption of deal structures
Collaborate with Product teams
Collaborate with Product Marketing teams
Collaborate with Sales Marketing teams
Roll out new programmatic products
Roll out new programmatic capabilities
Serve as conduit for platform feedback
Ensure cross-functional teams understand needs
Participate in roadmap discussions
Advocate for enhancements
Coordinate with Supply Activation
Ensure demand strategies align with supply
Maintain understanding of CTV supply trends
Provide technical guidance on demand activation
Provide technical guidance on buyer decisioning
Act as subject-matter expert
Leverage marketplace intelligence tools
Analyze auction dynamics
Inform recommendations
Participate in Demand Partner QBRs
Participate in business reviews
Participate in strategic meetings
Develop compelling presentations
Develop meeting materials
Communicate marketplace opportunities
Communicate performance insights
Communicate strategic recommendations
Collaborate with Activation Operations
Troubleshoot campaign delivery
Troubleshoot deal configuration
Troubleshoot DSP integration
Maintain internal documentation
Work effectively in fast-paced environment
Demonstrate ownership
Demonstrate adaptability
Demonstrate team-oriented mindset
How You'll Work.
Team & Collaboration
Agency Sales teams; DSP Account Managers; Demand Integrations; Product teams; Product Marketing teams; Sales Marketing teams; Supply Activation counterparts; Activation Operations
Communication Scope
Consultative communication; Thought leadership; Actionable insights; Compelling presentations
Process & Methodology
Roadmap discussions
Full Job Description
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. **Job Summary** The Senior Account Manager, Demand Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic demand strategy, optimizing buyer performance, and enabling the successful activation of advertiser campaigns across the FreeWheel Marketplace. This role combines technical expertise, consultative account management, and a deep understanding of programmatic video and CTV ecosystems. Working as a strategic partner to Agency Sales teams, DSP Account Managers, and Demand Integrations, the Senior Account Manager will guide demand partners on best-in-class programmatic buying strategies, support the rollout of new programmatic products, and provide insights that help buyers maximize campaign performance and ROI. This role sits within the Programmatic Activation pillar - working alongside Supply Activation as part of a unified activation flywheel that connects demand strategy with supply readiness across the full deal lifecycle. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations that drive revenue growth across FreeWheel's demand channels. **Job Description** **Core Responsibilities** **Demand Partner Strategy & Activation** • Partner with Agency Sales, DSP Account Managers, and Demand Integrations to optimize programmatic buying strategies and campaign activation across the FreeWheel Marketplace. • Analyze demand partner performance and provide data-driven recommendations to improve campaign
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